Brand Manager - Elvive

ABOUT THE JOB
- Define and execute the strategic marketing plan for Elvive.
- Collaborate with internal and external stakeholders to build broader brand and product strategy to drive brand awareness and sales.
- Drive growth of core brand portfolios via social media management, digital & e-commerce as well as ATL, BTL advertising
- Monitor the customer strategy working hand-in-hand with the commercial team and monitor the implementation of retail materials
- Own the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with the sense of purpose while nourishing the brand
- Manage the collection and analysis of consumer market insights and competitors, sharing findings with Senior Management to ensure the consistency of new product development.
- Drive digital brand growth through a solid consumer engaging media, social platform, PR and digital strategy and activations.
- Understand the market & customers clearly through conducting analysis and reports which enable you to quickly react to changing trends and use insights to influence organization and unlock growth
ABOUT YOU
- You will have experience in end-to-end marketing brand execution & trade marketing experience
- You will have previous experience in a similar role within the beauty industry and with an understanding of consumer products
- You must have proven success in managing A+P budgets with ROI delivery & sales outcomes from campaigns initiated.
- You will have previous experience in forecasting and data analytics is essential
- You will have previous experience in dealing with media agencies and briefings
- You will be an excellent communicator to engage and deal with various internal and external stakeholders
- You must be self-motivated & driven to be able to drive your own results and manage your time efficiently.
ABOUT THE PERKS
- Profit Share, Life insurance and Income Protection
- On-site gym, on site café & on site staff shop at our St Kilda Road head office
- Access to Health & Well-being programs throughout the year
- Corporate & Staff discounts as well as annual product allowance to use
ABOUT THE DIVISION
Our 'high street' division, Consumer Products Division, offers a wide range of colouring, hair care, make-up and skincare brands through main retail channels such as supermarkets and chemists with brands like L'Oréal Paris, Maybelline, Garnier, NYX Professional Makeup & Essie.