Brand Strategist - Global Brand Transformation

Analyse brand research, identify key dynamics and insights and develop brand strategies

Work collaboratively with organisations to transform and future proof their brands by strengthening the connection between brand purpose and everyday experience.
You’ll thrive in a team that approaches every challenge with honesty, curiosity, wisdom and thoughtfulness.
Ultimately, we are looking for someone with 2+ years brand research or brand strategy experience with the potential to grow and thrive in a positive and productive team culture.
Amazing work:

• Analyse brand research, identify key dynamics and insights and develop brand strategies
• Deliver the research-based, strategic thinking to invest projects with insights
• Build and maintain strong client relationships to understand and anticipate needs
• Contribute to business development and marketing activities
• Work on projects that span Brand Architecture, Naming and Language
• Think more broadly about employee/stakeholder engagement and customer experience
• Big brand clients across: Entertainment, Charity, Professional Services, E-commerce, Travel

Candidate Requirements:

• 2+ years brand strategy OR consumer insights experience with a brand focus
• Experiences in data-led strategy and uncovering insights
• Including primary research methods – Qual (workshops/groups/depths) and Quant (survey data)
• Analytically minded and able to tell a story from data
• A confident manner for presenting and sharing your ideas and opinions

Benefits:

• Competitive salary
• Personal training budget
• 25 days annual leave
• Close-knit local team of 15, part of a larger global business
• Flexible WFH and office set up
• Amazing Melbourne office for community, connection and collaboration

If you would like to hear about this role or similar opportunities. Please send your CV to glewis@resourcesgroup.com or call Gemma on +61 (0) 52417265 for a confidential discussion about this role and related opportunities.
About Resources Group

We are the Leading GlobalTalent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.