Strategist - Brand Transformation Agency

Strategist - Brand Transformation Agency Melbourne, Aus $AUD 70-90,000 - (posted Feb 21 2024)

The Company

Our client are a dynamic and entrepreneurial team of experts. They pride themselves on independent thinking and their ability to stay ahead in an ever-changing market-place.

Their approach involves reinforcing the connection between brand purpose and everyday experiences. they cover the entire spectrum, from thorough research and analysis to crafting brand strategy, developing brand architecture, creating names and language, and fostering employee engagement and customer experiences.

The Role

Sitting within the strategy team you will dive straight into a range of exciting projects, analysing and identifying key insights and trends to inform comprehensive Brand Transformation strategies.

You will build and maintain strong and trusted client relationships to better understand and

anticipate their goals and needs and as you become more confident in your role, contribute to product development, thought leadership and client development activities.

The types of projects you could expect to get involved with include EVP, brand strategy, brand architecture, design strategy, foresight, trends, package design, product & service innovation. Clients range from fmcg and retail, to global ecommerce brands, charities, and entertainment venues. Methodologies cover a range of primary and desk research - online trends, competitor analysis, brand perception, interviews, and workshops.

Your Experience

Perks

About Resources Group

Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.

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