Company

Resources GroupSee more

addressAddressMelbourne, VIC
salary Salary$100,000 - $100,000 a year
CategoryArts & Media

Job description

Qual Brand Strategist - Cultural Insights, AI and Behaviour Change Melbourne, Aus $AUD 90-100,000 + SUPER - (posted Feb 21 2024)

Company: Resources Group
Advertisers Ref: CEB398
MrWeb Ref: 160839

Job Spec: Our client, a leading Cultural Insights agency, pioneer the latest in cultural strategy, behavioural science, and disruptive AI technology. They love solving complex brand challenges in new and imaginative ways - and this is your chance to join them!

As well as boasting an impressive list of high-profile clients, this company pride themselves on being truly purpose driven, with strong ethical values and a genuine commitment to employee well -being, flexibility, inclusivity, and equality.

The Role

Thanks to continued success the Melbourne team are on the lookout for a qualitative researcher/strategist with an appetite for learning, experimenting, and pushing boundaries in the space of consumer and Cultural Insights.

Key Responsibilities:

  • Unpack client problems and design research frameworks
  • Qualitative consumer engagement techniques - groups, workshops, ethnography, social media etc
  • Synthesising, analysing and contextualising data
  • Delivering impactful strategies in creative, inspiring stories
  • Trend blogs and written pieces detailing the changing culture of consumers and brands
  • Spotting opportunities to evolve client's thinking and your own across new methods and technologies (AI, Quant, behavioural science)
  • About you

    Must haves:

  • Prior experience in insights led strategy (market research agency ideal)
  • A keen interest in consumer behaviour
  • Experience in qualitative research methods (including focus groups, interviews, ethnography)
  • Vibrant, energetic, excitable curiosity in the world and people
  • A psychology/behavioural science background would be interesting, but is not essential
  • About Resources Group

    Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.

    Who to contact: Cate Biles at Resources Group on 0207 242 6321, email your details to ***********@resourcesgroup.com, or write to her at Resources Group, 6th Floor, 125 Old Broad Street, London, EC2N 1AR

    Please say that you found the vacancy on WIRe / MrWeb! Thanks for your interest.

    Refer code: 1639193. Resources Group - The previous day - 2024-03-04 14:13

    Resources Group

    Melbourne, VIC
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