AddressAre you a dynamic and innovative marketing professional with a passion for consumer engagement and digital excellence? Join the Avery team in this senior role, where you will play a pivotal part in shaping the future of our brand.
Reporting to the Head of Marketing, you'll manage multiple direct-to-consumer categories, driving growth, enhancing brand visibility, and creating compelling marketing strategies that resonate with our customers.
This critical position is essential in shaping the brand’s direction, creating impactful marketing strategies, and driving the commercial success of our products. This is your chance to make a significant impact and lead the charge in a fast-paced, ever-evolving digital landscape.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to maximise brand visibility and consumer engagement across multiple direct-to-consumer categories.
- Oversee the creation and management of digital marketing campaigns, including SEO, PPC, email marketing, social media, and content marketing.
- Create and manage digital marketing materials, including case studies, references, promotional content, and e-commerce product descriptions.
- Conduct market research to identify trends, opportunities, and customer behaviours, leveraging insights to drive marketing strategies.
- Utilise web analytics tools to monitor and analyse website traffic, user behaviour, and campaign performance.
- Implement and optimise A/B testing to improve conversion rates and user experience.
- Lead and influence internal stakeholders to ensure cohesive marketing efforts.
- Manage projects including new products, customer-specific activities, and overall segment performance.
- Track, analyse, and report key performance metrics, including campaign performance, website traffic, conversion rates, and ROI.
- Assist in the compilation of reports and the annual marketing budget.
- Make data-driven decisions using report metrics to inform marketing strategies.
Knowledge, Skills, and Experience:
- 5+ years of experience in a senior consumer marketing role, preferably in a B2C environment.
- Strong background in digital marketing, including SEO, PPC, email marketing, social media, and content marketing.
- Excellent analytical and problem-solving skills, with a demonstrated ability to make data-driven decisions.
- Proficiency in using data analysis tools and web analytics platforms (e.g., Google Analytics, SEMrush).
- Proven track record of enhancing brand visibility and conversion rates through effective digital marketing strategies.
- Experience with e-commerce platforms and content management systems (CMS).
- Exceptional communication and influencing skills.
About You:
- Proven experience in developing and executing strategic consumer marketing and brand awareness plans.
- Excellent communication, negotiation, and influencing skills.
- Ability to manage stakeholders with competing priorities.
- Degree qualified in marketing or a related field.
- Ability to work autonomously while being inclusive of broader business needs and requirements.
- Strong leadership skills, with the ability to engage stakeholders and deliver projects on time and within budget.
- Strong organisational skills, time management, and attention to detail.
What We Offer:
- A reputable brand committed to delivering on its promises.
- Attractive salary and career growth opportunities with Avery.
- A supportive team environment with a good work/life balance.
- On-site parking and easy access to Hill Showground train station.
If you're ready to take your career to the next level and drive the digital marketing success of a renowned brand, we want to hear from you. Apply now and join us on our exciting journey!
