AddressChannel Marketing Manager
About Vanguard
More than 45 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.
Today, Vanguard is one of the world's largest investment management companies, serving more than 50 million investors worldwide. For more than 25 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals.
Our Team & Opportunity
The past 3 years have seen significant transformation for Vanguard Australia in business strategy and in the discipline of Marketing. A strategy of growth is seeing Vanguard Australia expand its offer across both the Intermediary (B2B) and the Direct to Investor (B2C) strategies in the business.
Our Personal Investor platform was launched in 2020 and in 2022 Vanguard launched into Superannuation.
As part of this transformation, Vanguard has also been establishing their strategic approach to brand, creative and media buying. This is an exciting time to be part of the business and we are now looking for a paid media-loving Channel Marketing Manager to support Enterprise Advertising strategy, paid media performance and delivery and help us scale, elevate and support our broader business growth.
Vanguard is one of the world's largest global investment management companies with a proven track record of helping our investors of all sizes achieve their long term financial goals. This will be fantastic opportunity to have a phenomenal impact on the financial lives of Australians through a strong approach to building social communities and shaping marketing strategy. This role will be part of our Brand & Design Team and will play an integral role shaping the future state of our business .
Who you are and what you will do:
This role will support across Paid Media both above-the-line and below-the-line (focus on digital marketing, SEM and Social).
You thrive on marketing and media performance, always with a focus on performance, optimisation and delivering results.
Data-driven, you can review current media measurement (including data, reports, process and tools), articulate impact on KPIs and business objectives and provide strategic recommendations for improvement.
Working cross-functionally and with our media agency, you will support the delivery of an Enterprise Paid Media Strategy including keeping an eye on media trends and insights.
Collaborate with the wider Vanguard Marketing, Insights and Analytics team and our media agency to help answer business questions or needs relating to paid media, including identifying and using various data sources needed to do this.
You know how to get the best out of both creative and media and are able to brief in campaigns and support campaign management through to delivery.
You understand digital journeys and the importance of website and landing page as part of it to drive performance.
Sitting as part of the Brand & Design team who are also responsible for social media, you may be called about to set up and run paid social advertising campaigns - so ideally you are also familiar with running campaigns on Meta, Linkdedin, Twitter, Reddit and other social platform advertising.
Collaboration is one of your key strengths, you can easily work across local & global teams to build relationships, be that subject matter expert for them, help upskill and support where needed. This will also include building & managing relationships with our media agency and social channel partners.
What we are looking for
5+ years' experience in a marketing or paid media role - both client side or agency side experience is welcome
Solid understanding of key media channels - TV, OOH, Digital video, radio/audio, SEM, Display, Addressable channels and social channels (Facebook, Instagram, Linkedin, Twitter, Reddit etc)
Experience in managing social & digital advertising, media planning and ad optimisation.
Experience with campaign management (both brand awareness and through the funnel) including the end-to-end creative development process and understanding how media works in with creative would be beneficial.
Proven ability to use data & insights to inform business decisions and shape media planning
Strong experience in managing budgets and targets to deliver ROI.
Broad knowledge of the financial services industry particularly Wealth Management would be highly regarded
Inclusion Statement
Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Job ID 159848
