AddressOverviewAs a key member of the Marketing team, the Email Communication Specialist is responsible for setting up and managing email marketing automation, email campaigns and online forms/surveys to deliver personalized customer communication. Working with a cross-functional team you will help define the customer journeys that shape our digital customer experience.
Responsibilities
- Optimise campaign performance through A/B testing
- Implement customer lifecycle strategies including use of customer segmentation to develop, maintain and optimise the overall customer journey and performance.
- Manage email campaigns, test new cross-channel strategies, and build automated lifecycle communications.
- Create and execute email campaigns and associated online forms or surveys. This includes developing new campaign concepts, building emails, segmenting audience lists, delivering campaigns, and reporting results.
- Reporting - Constantly reviewing campaign and journey performance, providing insights and recommending improvements
- Define, implement and automate omnichannel communications and touch points to improve lead nurture, service provided, retention, engagement and the overall customer experience.
- 3+ years in experience working in digital, managing customer communication with a proven track record with delivering high performing CRM campaigns
- Experience working with email automation software
- Excellent copy writing skills (content creation desirable)
- Basic knowledge of HTML advantageous
