AddressConsumer Insights Manager - FMCG / Health and Wellness Sydney To $AUD 150,000 + Super - (posted Apr 29 2024)
Company: Resources Group
Advertisers Ref: RH290424
MrWeb Ref: 161103
It's an organization ready to face the future, looking to build on its strong heritage and with a portfolio of much-loved Aussie brands. As a collective, they have set a clear strategic direction. A pivotal tactic within this plan is establishing a new Insights department. The team will have a growth mantra and help put the consumer front and centre of all business planning and decision-making.
As the Consumer Insights Manager within the team, your responsibility will be to support the Brand and Innovation teams in better understanding consumer motivations, behaviors, and trends. With the support of the Insights Director, you will write a strategic research plan, partnering with internal stakeholders to uncover needs and opportunities. As a newly created role, it is a blank page and a rare and exciting opportunity to own and shape something. You'll have the budget to engage research agency partners, and the business will look to you as the expert, helping them understand the insights and filter and distil the relevant and vital information.
Your focus:
Strategic Planning: Develop an annual research plan to achieve short-and medium-term goals while supporting long-term business growth.
Innovation Planning: Leverage Consumer Insights to identify unmet consumer needs and develop or refine winning products, helping to foster a culture of innovation.
Brand Brilliance: Harness the power of research to unpack and realign the blocks needed to build brilliant brands.
Research Execution: Effectively select and brief research agency partners, collaborating on objectives and methodology, identifying timelines and budgets, and managing the research delivery process.
Impactful Communication & Reporting: Deliver powerful insights with clarity and precision, presenting findings in compelling reports and presentations that resonate with stakeholders at all levels.
About You
About Resources Group
Who to contact: Please contact Rowan Haylett at Resources Group on 04498 80582 to discuss things further, or email ********@resourcesgroup.com
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