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Reporting into the Head of Communications, Content & Research, the Content Manager will be responsible for creating and owning the Greenstone content plan designed to support lead generation, conversion, and Search Engine Optimisation initiatives. This role will also be responsible for the creation and curation of omni-channel content and has two direct reports - an Internal Copywriter and PR & Content Specialist.
Utilising both internal and external content creators you will develop the overarching content strategy across the portfolio of brands across Australia and New Zealand and collaborate with stakeholders across the business including content agencies and compliance to deliver engaging, timely and relevant content.
You will have a real passion for content and a true understanding of the importance of meeting the needs of a diverse range of audiences. You will have a hunger for continuous learning, embracing and incorporating new techniques and skills as you acquire them. Your previous experience in producing strategy-aligned content will be key to success in this role. You have sound knowledge of content planning, creation and distribution through online and offline channels with specific experience curating SEO optimised content for our websites using content management systems such as Kontent.ai.
What are we looking for?
- Tertiary level qualifications (e.g. bachelor degree or higher) in a relevant digital marketing or communications discipline
- Extensive digital content management experience combined with a broad range of experience in digital marketing in service-based companies
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyse and present performance and effectiveness of content, and brief copywriters/external agencies
- Project management skills and the ability to manage priorities of multiple stakeholders in a complex environment, focusing on the delivery of results in the form of engagement and leads
- Experience and understanding of digital marketing channels and tools such as SEM Rush, Ahrefs and Google Analytics
- Knowledge of SEO best practices
- Proven highly developed people management skills combined with the ability to build and manage high performing teams
- Negotiation and relationship development experience, and the ability to manage and influence stakeholders
- Experience with data analytics, insights development and reporting
- Excellent writing and editing skills with good attention to detail
- Creative strategic thinker with an entrepreneurial approach
Desirable
- Experience in the management of a multi-brand and multi-product digital marketing strategy
- Experience with using content management system - Kontent.ai
- Knowledge of financial services products and services
