AddressJoin the team redefining how the world experiences design.
Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time-consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship office is in Sydney, Australia, but we've made our way from down under, to hubs in Austin and San Francisco, which are now home to our US operations. So whether you're in Texas or California, you have choice in where and how you work in each of those states. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.
What you’d be doing in this role
We’re looking for a Content Specialist to join our team, who will be focused on producing effective content for our Self Serve audiences (individual Pro users, Self Serve Canva for Teams customers and Print customers). They will be responsible for creating content across a variety of media that showcases the ease and value of Canva so we can empower everyone to design.
This role will work closely with multiple teams and stakeholders to build out content to serve these audiences. This will include collaborating with Product Marketing Managers and Growth Strategists to strategise, create and deploy content. This content could include various outputs such as onboarding tutorials, how-to videos, lifecycle emails, landing pages, UGC and social media videos, display and paid social ad creative, and messaging and marketing copy for multi-channel campaigns.
The successful candidate will be an all-rounder, with the ability to craft creative and engaging learning content for both individual paid users and small teams audiences, effectively collaborate with key stakeholders and brief in creative teams for content production, as well as having great time management skills and a can-do attitude.
At the moment, this role is focused on:
- Work closely with our Product Marketing and Performance Marketing teams to understand the needs of our prospective and existing Canva Pro, Canva Print and Canva for Teams Self Serve Customers
- Develop a strong understanding of the Canva product and its use cases for these audiences
- Collaborate with a squad including a Product Marketing Manager and Growth Strategist to determine marketing initiatives that will drive product adoption and retention
- Create robust content plans that will have an impact at multiple touch points and funnel stages to support user retention and ARR (annualised recurring revenue) and brief in creative teams
- Create content that drives users to subscribe to paid Canva accounts and educates on how to use the core Canva product and relevant business skills to engage every customer, innovating new ways to help users learn
- Write scripts and create storyboards for videos and digital content, and work with the production team to bring this content to life
You're probably a match if
- Experience educating others through creation and delivery of learning content as well as creating marketing materials
- Strong understanding of the user needs of key audiences, including small businesses and solopreneuers
- Bonus if you’ve previously worked in a SaaS company and have created targeted product content and thought leadership content
- Content creation skills for various formats: able to write and create content with strong copy skills across educational videos, onboarding guides, emails, landing pages, short social media videos and UGC content, marketing campaigns, and other materials as required
- Skills in setting messaging direction, driving briefs and briefing in creative teams for multi-channel campaigns
- An ability to make complex things simple: you’re able to systematically think through processes to create quality branded content
- Make effective decisions: able to prioritise projects based on impact, drive projects forward and ensure we’re meeting team and business goals
- Pursue excellence: you are process-driven, able to manage multiple projects, keep others on track and assess and measure the effectiveness of work
- Confident and clear communication skills: for constant collaboration, engaging presentation delivery and dealing with multiple stakeholders on a day-to-day basis. You will be able to confidently present ideas to your audience and influence them to try new things.
About the Team
Our mission in the Design Education team is to engage and delight our community with impactful content that empowers them to create. Across all of our audiences, including free and Pro users, B2B customers, educational institutions (K12 and Higher Ed) and non profits, we seek to show the ease and value of Canva and how it can help them achieve their personal and professional goals.
The Design Education team creates educational content on Canva’s products and features that empowers our users to design and create in Canva. This content lives on our content platform Design School, as well as through various marketing touchpoints including newsletters, emails, landing pages and sales enablement materials.
Our team has a wide range of all-round skills. They’re designers, teachers, writers, facilitators, creators and doers. They facilitate in-person and in-product learning and continuously grow their skills and our courses along with our product and content library.
The Design Education team sits in our Marketing supergroup and our team’s roadmap ladders up to Marketing goals to drive MAU growth, user retention and ARR.
Other stuff to know
We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Please note that contractor-accreditation meetings are conducted virtually.
Check out lifeatcanva.com for more info.
