Content Strategist

Are you a Content Strategist ready to take your place in a fun, exciting and growing Digital Marketing Agency based locally on the Sunshine Coast?

If so keep reading.

Websites That Sell is looking for a Content Strategist with a proven track record of planning, strategising & overseeing the creation of blog posts & commercial web pages that support both SEO rankings & drive traffic. This job opportunity is full time, and locally based on the Sunshine Coast. 

What this role is NOT:

• Social Media content creation/management (you won't be doing socials, we need someone that understands how website content works.)
• Content writer (you won't be writing the actual articles.)
• Video content creator (no videos involved at this stage.)
• Designer (while design skills will help you stand out when styling blog posts, you're not required to design websites or graphics)

The role is client-facing. This means it involves regular interaction with clients over the phone, zoom and in person where appropriate in order to manage existing client relationships and produce results.

You’ll work alongside a team of writers, SEO's, designers & developers, as well as a strategic leadership team to consult and bounce ideas with. 

The team collaborates regularly to achieve results-driven outcomes for our clients across small, medium and corporate size campaigns. 

The work environment is professional in execution and set in a fun & relaxed office atmosphere.

Responsibilities:

• Direct interaction with clients; face to face, via zoom, phone & email.
• Strategising content opportunities across a wide range of industries.
• Creating content roadmaps, broken up into quarterly sprint plans. 
• Identifying article types & structures to best capture search traffic at every stage of the customer journey.
• Manage approval & feedback processes between clients & writers
• Contribute to improve departments performance.
• Develop strategy & present campaign proposals for new and re-engagement of client opportunities.

You must be able to: 

• Strategise & create campaign plans for brand new accounts (both for new websites and websites with existing history based on SEO & customer needs.)
• Lead content meetings with clients: intake calls, wireframe reviews, content strategy reviews
• Perform market research identifying commercial & informational traffic opportunities (topic, keyword, competitor research).
• Analyse client page rankings to determine blogs or pages to create or optimise.
• Create wireframes, plan content for pages/posts, collect visuals for pages/posts or use existing website page templates to built new content opportunities upon.
• Create content briefs and templates for writers
• Manage writer queries and act as a liaison between clients and writers
• Manage junior content staff.
• Plan interlinking between website pages and content clusters
• Publish SEO optimised blog posts
• Plan site link structures
• Create documentation, templates, and spreadsheets to maintain organisation within the department.
• Create customer avatars

Requirements: 

• Basic understanding of SEO.
• Strong understanding of content mapping, site structure and page relevance around entities.
• Strong Written & verbal communication skills to communicate ideas & outcomes.
• Strong command of the English language; be able to compose well-written emails and have an excellent phone manner.
• Skills to prioritise tasks, refine processes and build the department.

Websites That Sell is on a mission to generate, in a single year, 1 Million opportunities (enquiries, phone calls & purchases) that help our clients grow. 

We work with small, medium & corporate clients. The ability to deliver tangible, meaningful & impactful results at all budget levels is what we do best!

It’s our motivation for reaching our mission.

With the ever changing landscape of Google, AI & Social Platforms it makes your training & development to deliver results for clients a top priority. 

We hire people to work with us for 10+ years. We actually look forward to paying out your long service leave ;-) Our main focus is coaching our team members and helping them grow in the company to become more valuable long term assets.

While remuneration will be based on skill level and ability to deliver results, we hire based on cultural fit first, track record second and ability to learn fast third.

1. Send a 1 page cover letter outlining why you're right for the job

2. Submit your resume with your work history.

3. Include case studies of results you’ve achieved (hint: proof of your content strategies increasing traffic & leads will go a long way here…) We always get loads of applications when hiring - do something to rise above the rest ;-)

4. IMPORTANT: address your cover letter to David Krauter.