Coordinator, Marketing And Communications

Coordinator, Marketing and Communications

Band 6, Full time ($88,463 - $95,810 plus 11% superannuation)

Fixed-term Contract until 20 December 2024

Geelong Regional Library Corporation is proud to be a workplace that champions diversity. Our commitment is for our people to be safe, included and supported so that they can be at their best. As an equal opportunity employer, we encourage applications from First Nations peoples and people with diverse gender identities and expression, ethnicity, cultural background, sexual orientation, ability and age. We look for the right values, skills and knowledge to build our capabilities so that we can best deliver for and represent our community.

We are seeking a talented and enthusiastic Marketing and Communications Coordinator to join our team. The successful candidate will play a pivotal role in developing and implementing marketing strategies, managing communication channels, internal and external, and enhancing brand visibility across various platforms.

Key Responsibilities:

• Develop and execute Marketing and Communications campaigns to promote GRLC programs, events and services.
• Create engaging content for various channels (social media, website, intranet, media releases, annual report) to increase brand awareness and customer engagement.
• Coordinate the production of marketing materials, including brochures, print advertisements, and digital content and social media advertising campaigns.
• Monitor and analyse marketing metrics to assess the effectiveness of campaigns and make data-driven decisions.
• Collaborate with internal teams to ensure consistent messaging and Communications across all channels.
• Build and maintain relationships with internal and external stakeholders - media, local councils, graphic designers and other relevant stakeholders.
• Assist with giveaways and promotions and events – organising and distributing collateral internally and externally
• Other communications and marketing tasks to support organisational priorities as needed
• Stay up-to-date with industry trends and best practices to recommend innovative Marketing and Communications strategies.

Key Selection Criteria:

• Tertiary qualification in a communications field, combined with experience in a Marketing and/or communications, digital strategy, public relations.
• A proven history of planning, developing and managing end to end, multi platform communications campaigns with multiple stakeholders
• Previous experience in a not-for-profit or community field highly desirable
• A strong communicator that has experience working sensitively with people from diverse backgrounds
• Ability to create engaging, brand-aligned content across various formats including EDM, website, social media creative, media release and internal channels
• An understanding of the fundamentals of both traditional and digital Marketing and ability to effectively communicate information and ideas in written, digital and video format
• Ability to work collaboratively as part of a busy team whilst taking ownership and managing multiple, competing deadlines
• Strong planning and time management skills, with precise attention to detail and excellent editing, proofing and copywriting skills
• Knowledge of design tools (Adobe Creative Cloud, Canva) Meta Business, content management systems and Microsoft Suite desirable
• A current National Police Criminal History Check and a current employee Working with Children Check
• A sense of humour, and a can-do attitude

If you are passionate about Marketing and Communications and eager to make a meaningful impact, we want to hear from you! Please submit your resume and cover letter outlining your relevant experience and why you would be a great fit for this role.

As an employer, we value and offer flexibility and support within our roles.

To view the Position Description, please click here

We will be shortlisting as applications come in, so don’t delay.  

Deadline for applications is Monday 29 April at 10am.

We will be interviewing on Thursday afternoon 2 May, 2024. 

Have you got questions?
Please contact: - Rebecca Hyde, Manager Marketing and Communications on ************@grlc.vic.gov.au or on 0426 501 ***