Copywriter

Job Posting: Marketing Specialist

Company Overview: We are a reputable fashion company based in Melbourne, Australia, with multiple retail outlets. Committed to providing high-quality and stylish clothing, we continually strive for innovation and customer satisfaction to shape a unique brand image.

Position: Marketing Specialist

Location: Melbourne, Australia

Responsibilities and Requirements:

• Develop and execute comprehensive marketing strategies to enhance brand awareness and market share.
• Analyze market trends, competitors, and target customers, and formulate corresponding market research plans.
• Plan and execute online and offline promotional activities to increase sales.
• Manage brand communication, including social media management and advertising.
• Collaborate closely with the sales team to ensure alignment of marketing activities with sales goals.
• Continuously track and evaluate the effectiveness of marketing campaigns, providing improvement suggestions.
• Assist in the formulation of the annual marketing budget and ensure the reasonable allocation of resources.

Qualifications:

• Bachelor's degree or higher in a relevant field.
• Minimum of 2 years of experience in marketing planning, preferably in the fashion industry.
• Excellent communication and coordination skills, with the ability to work effectively in a team.
• Sharp insight into fashion and market trends.
• Familiarity with social media management and digital marketing.
• Strong data analysis and report writing skills.
• Proficient in English communication.

Salary Range:

• Annual salary of AUD 60,000 - 80,000, negotiable based on experience and capabilities.

Benefits:

• Competitive salary.
• Diverse team-building activities.
• Comprehensive training system with career development opportunities.

We look forward to welcoming an enthusiastic, innovative individual who is willing to grow with us!