Copywriter

Leading the future of reproductive care
At Monash IVF we’re trying to change the way society thinks and acts in relation to their fertility. We’re removing stigmas, empowering people to make better decisions and to take action earlier. Ultimately, we are trying to improve everyone’s chance of having a family.
  
The reality is, we know starting a family isn’t always easy. It can take real bravery by our patients, and a lot of empathy and support from the Monash IVF team.
  
That’s why it’s so important that the people we select to join our team are genuinely compassionate and caring, and truly want to make a difference. If this sounds like you, read on.
Monash IVF Group values each and every one of our employees
Leading the evolution of care also means caring for our people. We ensure all employees feel included, supported and valued. Being part of the Monash IVF Group gives you access to many benefits, including the following:  

• A Learning & Development Framework that supports your professional development
• Access to a contemporary Employee Assistance Program for employee wellbeing; physical, mental, social and financial.
• Discounts on Monash IVF Group fertility and ultrasound services
• Paid IVF Leave
• Paid Parental Leave - 12 weeks plus superannuation
• Access to Fitness Passport gym membership

An exciting role with unique responsibilities
This is a uniquely exciting opportunity to work with an organisation striving to make positive changes, and contribute your creative copywriting skills and experience in bringing a fertility brand to life.

At Monash IVF, we want to continue challenging long standing assumptions about reproductive health and how we view our bodies. Your first project will be to collaborate with our B2B Marketing Officer and broader marketing team to finalise brand guidelines and develop go to market copy for a new website and other key communications. This is a contract, remote position for 3-6 months with the potential to extend.

This is an exciting opportunity to contribute your copy writing skills and experience in brand development and contribute to a successful campaign launch. You will also use your project management skills to coordinate the review and approval of content with key stakeholders and create optimised content through liaising with our SEO agency.
Your responsibilities include:

• Finalising a new tone of voice/copy style guide
• Writing new website content and optimising existing content to align with approved content style guide
• Managing the content approval process, including liaising with internal stakeholders, SEO agency and maintaining a library of content, and tracking approval status for each piece of content
• Liaising with video production agencies to develop rich media content, including scripts and social content

Still interested?
If you are feeling energised and excited about the idea of making a real difference and helping people achieve their families, we would love to hear from you. We would love you to also bring:

• Exceptional written communication skills
• Experience in developing brand tone of voice and copy style guide
• Experience in copywriting for campaigns including ATL and BTL platforms
• Experience developing optimised content and working with agency partners
• Strong interpersonal and organisational skills
• Experience working in a health organisation would be considered advantageous

If you’re ready to join the brave leaders of reproductive care, we can't wait to meet you, please follow the link below.