Digital and Ecommerce Marketing Manager

HobbyKing is a global leader in the e-commerce industry, specializing in Remote Control (RC) products catering to enthusiasts and hobbyists worldwide. With an extensive range of high-quality products and a dedicated customer base, HobbyKing continues to expand its presence and offerings in the RC community. 

We are in the process of setting up our new Office in Australia and we are seeking a talented and experienced Marketing Manager to join our newly set up team in Sydney and lead all marketing initiatives for our iconic brand. You will be the driving force behind the brand marketing execution and setting up our marketing department in Sydney.

You will play a critical role in shaping HobbyKing's brand identity, driving customer engagement, and increasing market share through strategic marketing initiatives. This role requires a creative and data-driven marketer with a deep understanding of e-commerce dynamics, digital marketing strategies, and the preferably RC hobbyist community. 

The successful candidate will lead a team of marketing professionals to develop and execute innovative campaigns that resonate with our target audience and elevate HobbyKing's presence in the market.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote HobbyKing’s extensive range of RC products and enhance brand visibility globally.
• Conduct in-depth market research and analysis to identify emerging trends, consumer preferences, and competitive opportunities within the RC hobbyist community.
• Create compelling marketing campaigns across various channels, including digital advertising, social media, email marketing, and influencer partnerships, to drive customer acquisition and retention.
• Manage HobbyKing’s brand image and ensure consistency across all marketing materials, product listings, and communication channels.
• Collaborate closely with the product development team, Category Managers to identify product launch opportunities, develop product positioning strategies, and drive sales growth.
• Utilize analytics tools and data-driven insights to measure campaign performance, optimize marketing strategies, and maximize return on investment (ROI).
• Monitor and analyse key performance metrics to evaluate the effectiveness of marketing campaigns.
• Set up a marketing team in Sydney. Once set up you will be required to lead, mentor, and inspire the team, fostering a culture of creativity, collaboration, and continuous improvement.
• Cultivate strategic partnerships and sponsorships with relevant industry influencers, organizations, and events to expand HobbyKing’s reach and enhance brand credibility.
• Stay abreast of industry trends, best practices, and emerging technologies in e-commerce and digital marketing, and leverage insights to drive innovation and competitive advantage.
• Manage the marketing budget effectively, allocate resources efficiently, and track expenses to ensure cost-effectiveness and alignment with business objectives.
• Working with internal and external stakeholders globally. 

The ideal candidate will have: 

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven track record of success in a marketing leadership role, with at least 3 years of experience in e-commerce marketing, preferably within the RC or hobbyist industry.
• Deep understanding of digital marketing techniques, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.
• Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels.
• Demonstrated leadership experience, with the ability to motivate and inspire a team to achieve ambitious goals in a fast-paced environment.
  Passion for RC hobbies and enthusiast communities, with a genuine interest in understanding and connecting with HobbyKing’s target audience.

What we can also offer you:

• Competitive Wage.
• Hybrid working conditions 
• Amazing discounts on a range of products
• Flexible hours