Digital Community Specialist

Tourism Tasmania
Marketing
Digital and Interactive Marketing
Applications must be submitted by Tuesday 02 April, 2024 11:55 PM
Position details
Applications close:
Tuesday 2 April, 2024 11:55 PM AEST
Award/Classification:
Tasmanian State Service Award - General Stream Band 5
Salary:
$96,584.00 to $101,313.00 per annum
Employment type:
Fixed-term, full-time
Region:
South
Location:
Hobart
Job description:
The Digital Community Specialist is the voice of our brand across Tourism Tasmania’s online community. It builds engagement by sharing valuable content through social media channels and nurturing relationships through two-way interactions to achieve Tasmania’s brand and visitation objectives.
We are looking for an experienced Digital Community professional to be the voice of our brand and drive community engagement within our digital ecosystem.
As a member of the Digital and Interactive Marketing team, you will work with cross-functional teams to create content for social channels that is an expression of our brand and bring the human element to the experience through valuable interactions within our online community.
You are an excellent communicator with a deep knowledge of Tasmania and love sharing your genuine passion for our state with potential visitors.
If you are a tech-savvy people person who gets a kick out of creating exceptional digital experiences for online communities, we’d love to hear from you.
What you'll be responsible for
The consistent voice, tone and moderation of our brand through global Digital Community development and engagement, to build brand trust and motivate consumer action.
Cultivating an authentic, connected and engaged Digital Community and nurturing them through the customer journey to create the desire for travel to Tasmania and a community of loyal brand advocates.
Planning, approving and publishing the social media ‘always on’ content that meets both the needs of our community and our digital experience objectives.
The day-to-day management of global social media accounts, publishing and analytics platforms.
What you'll work on
Curate and create engaging and insights-driven content for social channels that is brand appropriate, provides value to the community and contributes to a platform goal.
Plan and manage the content publishing schedule and delegation of tasks within the Digital Experience team, being responsive to opportunities, current events and trends.
Manage day-to-day community engagement and moderation across social media and digital channels, representing our brand to respond to community interaction, questions and messages
Oversee and adhere to the application of crisis management, moderation, and curation policies for social platforms, and make recommendations for continual improvement.
Translate overarching digital customer experience objectives into social media benchmarks and metrics, continuously review social media analytic platforms to draw insights and optimise performance
Make recommendations to the Manager, Digital Experience to support the delivery of the cross channel digital roadmap, and leverage cultural moments and/or emerging opportunities
Recommend and lead initiatives to grow an engaged, motivated and loyal community.
Who you are
You are a professional social media wizard who is driven by bringing a brand to life on social media and igniting a Digital Community of brand fans. You take pride in servicing a community with the information and interaction they need to encourage them further along the customer journey.
You are adaptable with a can-do attitude and get a buzz from jumping on real-time opportunities and looking for how we can do things better and different. You have an authentic passion for Tasmania as a brand and destination and are excited to make a difference to our brand, our team, and our industry.
Period of appointment
Fixed term, full-time to 30 June 2025.
Supporting documents
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Advice to Applicants
For further information
Please contact Emily Armstrong, Digital Content and Community Manager, on 0408 905 *** or email ***************@tourism.tas.gov.au
How to apply:
Applications should include a maximum two-page statement of claim against the ’what you need to have’. within the Statement of Duties.