AddressWe are recruiting a Digital Content Producer for join this well-known brand and to help with the Digital Content from ideation to execution. You will be delivering to the digital ecosystem that is a premium destination for consumers and commercial audiences. This is a hybrid work environment.
What the role entails:
- Content development: developing and publishing website content for the brands - aligning with brand objectives based on audience type. Collaborating with marketing, data and insights.
- Supporting the ongoing management of the DAM (Digital Asset Management tool)
- Analytics and optimisation: Utilise web analytics tools to track and analyse key performance metrics. Identify opportunities for optimisation and improvement based on data insights, user feedback and industry best practices.
- Contribute to the development of digital strategies and initiatives that align with business goals and target audience needs.
- Ensure that all Digital Content and functionalities meet quality standards and provide an optimal user experience for each audience type.
- Expertise in web content management systems, particularly Contentful and/or Umbraco.
- High quality writing and editing skills, particularly in developing engaging online content, and the ability to simplify complex concepts into simple, accessible web content.
- Excellent communication, interpersonal and agile - with the ability to effectively collaborate with cross-functional teams and stakeholders.
- Knowledge SEO and data principles
- Experience of 3+ years in a digital project management or alike
- Weill known brand
- Melbourne
- Hybrid work environment
