Digital Marketing Assistant

Digital Marketing Assistant

Modern Brands (part of the Modern Star group) is an exclusive distributor, in Australia and New Zealand, of the world’s leading retail toy and entertainment brands. Our portfolio of toy brands includes Schleich, Ravensburger, Sylvanian Families, Melissa & Doug, and many, many more. We literally believe that learning is ‘child's play’, and so our extensive range of toys are chosen to stimulate learning, imagination and most importantly, lots of fun.

Why you will love the role:

It’s a unique opportunity for a talented newbie marketer to work with a seasoned Head of Marketing to create brilliant marketing campaigns. You will learn to design, develop and steer our strategy across our paid and owned marketing channels – eventually including our websites, social, content, email & pay per click campaign. You’ll love the fact that we don’t expect you all of this on day one, but that we’ll support you to grow and take ownership over time. 

We pride ourselves on being a tight-knit team that thrives on a collaborative approach. 

Oh, did we mention we sell toys? 

Your responsibilities will mostly be:

• Helping our Head of marketing to plot strategies across a range of brands, customer segments and channels.
• Owning, driving and continually improving on the execution of those campaign plans – that means coordinating our brand marketing and design teams to create brilliant collateral, and ensure all our campaigns are launched on time across a range of channels.
• Helping to manage and optimise the content on our trade and consumer websites. 
• Learning to be a social media guru, by continually trialing and reporting on our organic and paid activities 
• Helping our marketing team formulate, create and send our regular eDMs. 
• Supporting the preparation and implementation of sales and consumer promotions.
• The keeper of our content and image libraries.
• Assisting with B2B and B2C website management
• Getting to grips with our campaign tools such as Klaviyo, GA4, Meta etc. 
• Amazing at managing marketing calendars & deadlines

Why you’re perfect for the role:

• You have a marketing qualification – or at least you have studied a relate field (like media). 
• You have at least a minimum 1.5 years’ experience working in a similar role.
• You LOVE marketing. You read about it, you listen to podcasts about it, you have written a book about it (OK, that last one’s not essential)
• You obsess over the little things, your eye for detail means our comms will always be sharp, accurate and on brand.
• You love words, and you want to write really powerful ones that call our customers to action.
• You’re flexible and like to work as a part of a team.
• You’re like a one-person project management tool – i.e., you have super strong organisational skills.
• You possess excellent communication skills – of course, because you are natural marketer. 
• Experience with Shopify, Klaviyo, Canva
• Proficiency in full Microsoft Office suite, especially with Excel

Why we’re perfect for you:

• We love to create a supportive space for our team to collaborate and thrive.
• We have an ambition to be the best marketing team on the planet, and we want you to help us get there.
• You love the fact that we use the term ‘take ownership’ a lot – because that’s what you like to do (even though you’re a team player).
• We work in a business with a genuine purpose ‘We exists so that everyone can learn, lead and play. 
• And er, Toys. Do we need to say it again?