Digital Marketing Coordinator

Role: Digital Marketing Coordinator 
Reports to: Head of Marketing 

Background: NextEd Group (ASX: NXD) operates a group of 11 education businesses plus a global international student recruitment agency, each year educating and inspiring more than 30,000 students. The Technology & Design (T&D) Division includes Coder Academy, ISCD, and AIT – and specialises in providing students with innovative education in the areas of IT, Web Development, Interactive Media, and Digital and Interior Design. 
 

Position Overview: We are seeking a dynamic and highly motivated Digital Marketing Coordinator to join our team of six. The ideal candidate will have a passion for Digital Marketing, a keen eye for detail, be extremely organised, and have a strong understanding of various online marketing channels. You will play a pivotal role in executing and optimising our Digital Marketing strategies to drive brand awareness, engagement, and ultimately the conversion of leads into students.
 

Core Responsibilities:

1. Online Webinar Management:

• Execute successful monthly online webinars.
• Coordinate event logistics, including registration, content creation and promotion, rehearsals, speakers, and technical setup.
• Collaborate with the marketing team to repurpose webinar content for maximum impact across platforms and improve event promotion strategies.
• Analyse post-event metrics and provide recommendations to optimise results. 

2. Campaign Asset Management:

• Work closely with our designer and ensure Digital Marketing assets are briefed and approved.
• Project manage campaign assets, to ensure our marketing strategy is achieved across organic social media, email and paid advertising.

3. Website Updates:

• Manage our Web Dev agency to manage the monthly retainer time we have allocated. 
• Ensure timely updates to the company website, including content refreshes, product/service updates, and landing page optimisations.
• Use our CMS to publish new content on the website.
• Monitor website performance, track user engagement metrics, and provide recommendations for improving user experience.

4. Analytics, Reporting, and Research

• Prepare reports with actionable insights and recommendations for continuous improvement.
• Conduct competitive analysis to identify opportunities and areas for differentiation.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Proven experience (2-3 years) in Digital Marketing, preferably in a coordinator role.
• Good time management and organisational skills are essential. Previous project management experience is a plus.
• Proficiency in using Digital Marketing platforms such as social media management tools, email marketing software, and analytics platforms. Preferably Hubspot, WordPress and GA4.