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Form of workAbout the business
AST Management leads the way in professional development conferences across Australia, based on the Gold Coast. Our passionate and dedicated team, drawn from diverse professional backgrounds, is committed to creating industry-leading events. We aim to bring stakeholders together, fostering connections and inspiring through continual improvement for a premier conference experience. Join us on the forefront of innovation, where learning, networking, and transformative thinking converge to shape the future of professional development.
About the role
Ignite Your Digital Marketing Journey as a Lead Generation Guru!
Assuming a Digital Marketing position that has been held for three years, this role is a thrilling opportunity within our dynamic and ambitious small team. You will be responsible for overseeing all social media channels and digital advertising opportunities across our diverse brands (conferences), playing a vital role in our marketing team.
Demonstrate your expertise in search and paid advertising across various platforms, with a primary focus on generating leads and acquiring customers. We are seeking someone with a creative mindset and strong analytical problem-solving skills. The ideal candidate will possess a deep understanding of different digital touchpoints, execute highly effective campaigns aligned with an extensive conference calendar, and achieve digital objectives.
Our company is deeply connected to professional development conferences in the mental health sector. If you're ready to contribute to shaping industry narratives through a role that blends creativity with strategy, we invite you to join us on this exciting journey!
Does this role seem tailor-made for your marketing talent?
👍You possess complete confidence and competence in the realm of Digital Marketing.
👍A guru at navigating and optimising Google Ads and Facebook Ads.
👍With a track record of managing numerous ad campaigns concurrently across diverse channels, you have experience in a high-performance marketing team with ambitious goals, showcasing your agility in creatively adapting to meet objectives.
👍You are skilled at setting up, promoting, and running free webinars for high-value Lead Generation, utilising platforms such as Webinar Geek.
👍Your exceptional attention to detail and quick grasp of systems set you apart.
👍You have a proven ability to problem-solve and take initiative.
👍When communicating with team members, stakeholders, and conference delegates, you always maintain a professional and respectful demeanour.
👍Open to feedback and committed to continuous learning, you thrive in a professional development environment where performance reviews and transparent discussions contribute to team growth.
👍You consistently bring your best and brightest self to every task, embodying an impeccable work ethic.
Key Responsibilities:
🚀To create organic and paid Lead Generation strategies.
💰To work towards set budgets and targets per campaign.
📱Social media posting management and engagement management.
📱Utilising google analytics to review and revise strategies.
📱Split testing & adjusting posts as required.
⌨️Monitor and manage conversations, discover relevant and engaging content, schedule posts and identify new Digital Marketing opportunities to support the campaign’s objectives.
📱Plan, create, manage, optimise and evaluate digital ad campaigns, using platforms such as:
- Meta (Facebook) Business Suite
- Google Network (Ads and Display)
- LinkedIn Campaign Manager
- Tweeter (X) Ad Manager
- Google analytics
🤝 Manage sponsor and alliance marketing deliverables (working closely with the conference managers to receive and post external advertisements designed by our clients)
🖥️Website imagery sourcing (be a part of creating the conference websites through sourcing the best imagery)
While not compulsory, it would be highly beneficial if you:
📹Possess basic video editing skills for YouTube and social story posts.
🔎Are familiar with lead tracking and reporting using HubSpot.
🎨Have experience in designing and creating social media graphics for organic posts, promotions, and advertisements.
🎓Ideally, hold a tertiary qualification in Communications, Marketing, or Digital Media
Why join us?
🧑🤝🧑Join our dynamic, high-achieving marketing team where big targets are met with the philosophy of working smarter, not harder. We foster a collaborative environment, living by the principle of mutual support and having fun whilst we’re achieving great things.
😀Become a valuable contributor to a workplace that passionately embraces its mission, dedicated to making a positive impact in the mental health and business spaces through professional conferences.
🎈 Experience a work atmosphere that combines fun, flexibility, and engagement, with the added perk of working from home 90% of the time.
👂Enjoy a supportive management team who value new ideas and professional growth opportunities.
If you're ready to amplify your career and redefine Digital Marketing in the realm of professional conferences that have significant impact, apply now!
