Digital Marketing Manager

Gourmet Brands was founded in 2004 with a vision of creating Australia's leading specialty food company. We pride ourselves on strong brand ownership, providing customers with the finest gourmet products at an affordable price. We are one of the most recognised & respected gourmet food companies in Australia.

We work closely with customers, providing innovative gourmet solutions tailored to individual needs. Our customer base comprises of Australia's leading major grocery stores, hamper companies, distributors, independent supermarkets, delis, grocers, department stores, gift stores and gourmet retail outlets. 

We are looking for a customer service representative to join the office team and take ownership of the role, supporting daily business operations with a focus on business growth. 

What’s on Offer

Career Progression – Development in different areas of the business is encouraged. We support our team to fully own and progress in their role.

The Care Factor – Approachable and transparent management who provide clear communication.

Culture – Positive and inclusive culture within a friendly team who care about professionalism and the customer experience.

The opportunity to work and be part of one of Australia’s fastest growing gourmet and lifestyle brands, with exciting growth in store for 2024. 

About the Role

We are looking for a Digital Marketing Manager to drive the e-commerce strategy, brand awareness, and customer engagement through all digital channels. The position will report to the Managing Director and Sales Director. 

The responsibilities of the role will include:

• Plan and deliver upon business objectives for brand e-commerce, top and bottom line, driving a sustainable and profitable outcome.
• Guide e-commerce trading based on data analytics to identify trends and opportunities and act accordingly in collaboration with the digital product team.
• Manage all Digital Marketing campaigns across channels like SEO, PPC, social media, email, affiliate, etc.
• Optimise website and landing pages for conversions in partnership with the Digital Product Team.
• Analyse site traffic, conversion rates, and other analytics to identify opportunities for optimisation. Prepare reports on performance.
• Oversee paid search and shopping campaigns, manage budgets, and track ROI.
• Manage email marketing campaigns,print campaigns along with promotion of trade shows both in Aus and NZ and database growth.
• Oversee social media strategy and content calendars and manage paid social campaigns.
• Stay up-to-date on Digital Marketing and e-commerce trends and technologies.
• Provide recommendations on improving funnel conversion rates.
• Collaborate with internal/external teams including sales, customer service, and product development.
• Set online KPIs and monitor e-commerce performance metrics.

Knowledge and Skills 

• Relevant bachelor’s degree qualification and a minimum of 2 years experience in Digital Marketing.
• High level of knowledge about the brand philosophy and values.
• Strong experience in Digital Marketing strategies and managing ecommerce platforms and/or online retail.
• Experience managing Digital Marketing campaigns across various channels like SEO, PPC, social media, email, etc.
• Experience with ecommerce platforms like Shopify, Magento, WooCommerce, etc.
• Experience with email marketing software and analytics tools.
• Strong analytical skills and data-driven mindset.
• Excellent written and verbal communication skills.
• Excellent project management and organisational skills.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, etc.
• Experience with CRM platforms and email service providers.
• Experience with Digital Marketing tools like SEMrush, Moz, etc.
• Knowledge of marketing automation and funnel optimisation.

To Apply

If this sounds like you, we’d love to hear from you!

To apply, submit your resume and cover letter, telling us why you’d be a good fit for this role.

Please note that although we are currently based in Torquay, we will be moving to a new premises on the outskirts of Geelong in early 2024.