Digital Marketing Manager

We’ve made it our business to understand how people want to work today, tomorrow and beyond and as you’d expect, we practise what we preach in our own workplace as well. For more than two decades, Investa has led the way in making positive change in Australia’s workplaces. As a real estate investment manager, developer and industry innovator, Investa acquires, develops and manages real estate assets on behalf of our partners. We harness the full potential of our expertise and agility to create exceptional experiences across varied asset classes.Investa designs buildings and communities for the way people work and live today – and the way we want to work and live in the future.At Investa we're currently seeking a Digital Marketing Manager that values collaboration and fosters a positive & proactive mindset. As our Digital Marketing Manager, you will thrive in a fast-paced setting, showcasing your creative abilities and staying updated on the latest trends and technologies. Your focus on data-driven approaches and achieving results, along with your expertise in stakeholder management, will drive your success in this role. In this position, you will have the unique opportunity to develop and execute our Digital marketing strategy and initiatives in collaboration with our Senior Marketing Manager. Your responsibilities will include enhancing our digital brand, ensuring consistency and efficiency, and optimizing internal and external processes. As a part of the Marketing department, you will work closely with and report to our Senior Marketing Manager, forming a strong partnership.

Key Responsibilities But Not Limited By

• Co-ordinate new web projects.
• Identify and recommend functional and UX enhancements to existing sites.
• Co-ordinate regular reviews and enhancements to existing website content.
• Report regularly on website performance against divisional strategic objectives.
• Develop content required to populate webpages with Comms team and handle the publication of it.
• Co-ordinate with Investa business units to create email communication programs in conjunction.
• Develop and execute content required for the email marketing campaigns.
• Optimise use of email distribution platform HubSpot and manage account.
• Set up of Marketing workflows & automations within HubSpot.
• Manage the SEO agency for the on and off page optimisation including involvement in the content strategy, blog content development, external writers, keyword research and reporting for the Investa website.
• Management of the Digital Asset Management Platform (DAM) and Canva to ensure they are providing the value required by the business.
• Training for new users and working with content ‘champions’ to audit their materials regularly and ensuring that templates are consistent from a brand perspective.
• Explore new technology that can be utilised to better reach our target audiences and advance our digital business tools.

Qualifications

• Digital marketing/technology degree preferred (Diploma acceptable)

Experience

• Previous experience optimising and co-ordinating the delivery of new website projects including site design, content creation and migration, and on-going maintenance.
• Must have experience developing business strategy for the digital division.
• Experience in developing content required for various digital channels.
• Experience/knowledge of the principles of responsive design and designing for mobile devices.
• Experience in email marketing and automated communications.
• CRM – set-up, user engagement and optimisation to business requirements.
• Experience with HubSpot, SharePoint, Canva and Google Analytics.
• High level of experience with SEO and managing supplier relationships.

Skills

• Attention to detail.
• Analytical.
• Organised.
• Ability to multi-task and effective time management.
• Creative thinker.
• Results driven, proactive.
• Strong verbal and written communication skills.
• Ability to influence key stakeholders effectively and manage their expectations.

Why join Investa?We’re An Organisation Known For Its Culture – It’s Unique, Friendly And Transparent. We Work Hard To Maintain Our Culture And Have Received Some Pretty Cool Accolades Along The Way

• Australian Workplace Equality Index (AWEI) LGBTQ Inclusion 2023-2026 Bronze (Small Employer)
• Certified Family Friendly Workplace since 2020
• Workplace Gender Equality Agency (WGEA) Employer of Choice for Gender Equality (since 2019)
• AFR Boss Best Places to Work (Property, Construction, Transport sector) – First Place (2021)
• Australian HR Awards – Excellence Award: Best Workplace Flexibility Program

It’s not all about the awards though! We offer our people opportunity to grow and shape their career, with support including Leadership programs, education assistance, study assistance, professional membership fee support and generous parental leave and return to work benefits.

We know that the lines between work and home life have blurred over the past few years and we do our best to support our people with having the flexibility they need to be able to do the things that are important to them. Whether it’s a morning surf before work, leaving a little earlier to take the kids to sport our flexible working policy provides over 21 different formal flexible working options. The truth is though that the options are unlimited – talk to us about what works for you, and we’ll do our best to make it work for us too.

Back to the environment we create though, we are so proud that Investa is a safe, diverse and inclusive workplace where you can truly be yourself. We particularly welcome applications from individuals in Aboriginal and Torres Strait Islander communities, as well as those identifying as LGBTQ or neurodivergent. Even if you don't meet all criteria, we encourage you to apply and let us know more about you – if this isn’t the right opportunity for you, there may be another opportunity coming up.

We understand that traditional hiring processes can come with challenges for some people. If you have a disability, identify as gender diverse or are neurodivergent, please reach out to our Talent Acquisition Manager, Ella Mannix at *******@investa.com.au and Ella will tailor our processes to accommodate your specific needs. If you require no additional assistance to accommodate your requirements and wish to be considered for this position, kindly submit your application online.

We are inundated with a high volume of application responses, therefore, we request that applications not be submitted directly to an email address.