Digital Marketing Manager

About HIF

We’re the Health Insurance Fund of Australia, but our friends call us HIF!

HIF is a multi-award winning health insurer with a passion for helping our members live healthy lives. Though we have a strong national brand, we are a tight-knit team of 125 member focused people based in our Perth office. Being a smaller member health fund helps us maintain an inclusive culture and ensures we excel at being there as a community and for the community.

About the Role

We have an exciting 12-month fixed term opportunity for an experienced and motivated Digital Marketing Manager to join our team. We are looking for a strategic thinker with strong stakeholder management and Digital Marketing skills to lead our digital and acquisition marketing function.

You will be responsible for the strategy, planning, and ongoing management of HIF’s e-commerce platform (hif.com.au) and digital acquisition marketing.

This role is initially a 12-month fixed-term appointment (August 2024 to August 2025) with potential to extend on future projects.

Here are some critical responsibilities that sit with this position;

• Strategic and Operational Planning: Develop and lead online acquisition strategies, sales targets, and the overall Digital Marketing and social media strategy.
• Policy and Target Setting: Establish and maintain policy targets for digital and social media marketing.
• Performance Monitoring: Monitor and report on the progress and performance of Digital Marketing initiatives.
• Website Management: Ensure hif.com.au meets the needs of members and prospects, optimising its functionality and user experience.
• Social Media Optimisation: Continuously enhance HIF’s social media channels with engaging and compliant content.
• Competitor Analysis: Research and report on competitor digital activities, recommending appropriate actions.
• Sales and Promotions: Optimise media spend, SEO, SEM, and other digital advertising efforts to meet sales targets and enhance conversion rates.
• Team Leadership and Development: Manage direct reports, ensuring team skills, experiences, and resources align with business objectives, fostering satisfaction, productivity, and effective succession management.

The Team 

Reporting to the Chief Marketing Leader and collaborating with a dynamic, multi-skilled team, the Digital Marketing Manager will oversee two direct reports to execute social media and website initiatives.

What we’re looking for in you 

• Strong leadership and strategic thinking
• Solid experience in paid digital, SEO, SEM and social media marketing
• Demonstrated UX (user experience) and CX (customer experience)
• Ability to analyse data and draw insights
• Strong interpersonal, relationship building and negotiation skills.
• Energetic and highly motivated with a drive to succeed, confidence to represent and work collaboratively.
• Proven ability to deliver results under pressure, and manage competing priorities
• Accuracy, attention to detail and ability to meet deadlines.
• The ability to think creatively and use data to inform decision making and opportunity identification.
• Proven experience in people management, team leadership and/or mentorship experience.
• Proven experience in developing and executing fresh and outstanding digital media/marketing strategies to appeal to target audiences across social, search, and display.
• Familiarity with key digital publishing and analytics tools for various digital mediums.

Please read the full position description for specifics, as you can guarantee this will be a competitive assessment process.

What you’ll get

In addition to the opportunity to make your mark within our awesome team, you’ll enjoy a great package including 12% super, subsidised health insurance cover, discounted travel insurance, genuine flexibility and regular working from home (WFH) days and heaps of great social events with our Social Club and People Experience team. What’s more, when it’s your birthday you can take the day off... it’s on us! No one should work on their birthday.

Our office is close to Perth city centre on Stirling St, with excellent public transport links but a little bit of distance from the rat race.

To apply for this opportunity please visithttps://www.hif.com.au/careers-at-hif

For additional enquiries, please contact Jennifer O Brien on ***************@hif.com.au

Aboriginal and Torres Strait Islander peoples are encouraged to apply for this opportunity.

HIF encourages cultural diversity and is an equal opportunity workplace. We are committed to creating an inclusive culture for all employees.

Applications Close

We will be reviewing applications as we go but working to an application closure date of 5pm on 30 June 2024.