Digital Marketing & Communications Manager

We are seeking a dynamic leader with a continuous improvement mindset and a strong background in digital communications and marketing to join our vibrant and rapidly growing charity. The primary purpose of this role is to enhance our impact on mental health by developing and executing a comprehensive communication and marketing strategy. The successful candidate will be responsible for driving content creation, managing digital campaigns, and ensuring effective engagement with our diverse audience. They will provide strategic leadership, leverage digital platforms, oversee content across multiple channels, and inspire connection to our cause. This full-time position, reporting directly to the CEO, is contracted until November 2025, with the potential for extension.

• Strategic Leadership: Develop, implement, and evaluate the communications strategy, project management plan, and frameworks to achieve organisational, engagement, and mental health impact objectives.
• Supporter Journey Planning: Develop and deliver a detailed supporter journey plan, including audience-specific content, to support the event.
• Analytics and Measurement: Utilise analytics tools to measure the effectiveness of marketing and communication strategies and adjust strategies based on performance metrics.
• Storytelling: Inspire people to connect with our cause through compelling narratives.
• Content Oversight: Plan, develop, and implement all communications content (website, social media, EDMs, and mobile application), campaigns, PR, and media initiatives engaging participants, corporates, schools, donors, and beneficiaries.
• Digital Platform Management: Review and approve all communications, marketing, and digital engagement platforms, ensuring high-quality content and brand alignment.
• Innovation and Best Practices: Identify and implement innovative and best practice communications, public relations, and marketing initiatives to cost-effectively deliver outcomes.
• Team Leadership: Provide effective leadership to drive the performance and outputs of the Communications and public relations team, including technical support, best practice communications advice, high-quality content, approvals, and process and system improvements.
• Digital Marketing Expertise: Leverage digital platforms for marketing purposes, manage social media channels, online advertising, and email campaigns.
• Stakeholder Management: Develop, maintain, and grow relationships with beneficiaries, partners, and consultants.
• Supplier Management: Manage, procure, monitor, and evaluate the performance of supplier contracts.
• Brand Management: Ensure vision, value, and identity are consistently positioned.
• Operational and Strategic Decision-Making: Responsible for key operational decisions, plans, and budgets, and assist the CEO and board with developing strategic direction as a member of the Leadership Team.

• 10+ years of demonstrated experience in strategic communications, marketing, and brand initiatives with a strong digital focus.
• Demonstrated experience leading a marketing and communications team.
• Experience in campaign, event, and/or fundraising communication management and delivery.
• Excellent project management capability and organisational skills.
• Strong strategic, conceptual, analytical, problem-solving, and creative skills.
• In-depth understanding and practical knowledge of social media channels, management, trends, and innovations.
• Experience in Campaign Monitor or equivalent (minimum 5 years) and implementing email marketing strategies including supporter journeys and audience segmentation.
• Highly developed written and oral communication skills.
• Stakeholder and agency management experience.
• Experience across digital platforms (social media platforms, Canva, websites, CMS, CRMs, apps).
• A love for data, statistics, and insights with practical application to drive engagement.
• Continuous improvement/innovation mindset and experience in communications system and process improvement.
• Strong experience in brand management.

• A Bachelor of Communications, Marketing, or a related field.
• Experience delivering large-scale marketing campaigns using digital and traditional channels.
• Experience with fundraising.
• Previous experience in not-for-profit fundraising will be highly regarded.

• Logical Thinker: You love problem-solving, exploring options, and thinking outside the box.
• Great Planner and Highly Organised: You'll plan, multitask, and prioritise to meet deadlines in our busy environment.
• High Attention to Detail: You are thorough, have excellent spelling and grammar, and deliver high-quality communications and branding.
• Tech Savvy: You have a thirst to learn about new software that will make things easier for the team, more scalable for our participants, and improve customer experience.
• Driven, Self-Motivated, and Accountable: You'll need a strong work ethic and drive to succeed. We're a small team in a dynamic environment, so you'll need to own your tasks.
• Hands-On: While managing a team and leading our communication plan and content, you'll also need to be happy to jump in and do it yourself, be it an EDM or social media post.
• Team Player: We are a friendly and hard-working bunch - it's really important you've got great interpersonal skills and are a team-focused person.

• Lead communications and marketing initiatives involving a large audience that has experienced significant growth.
• Opportunity to make a real difference in our growing organisation.
• Work with a fun and passionate team.
• Potential for a more permanent role.
• Five weeks of annual leave (conditions apply).
• Salary packaging of $15,900 core plus $2,650 in entertainment packaging.

If you are passionate about making a difference in mental health and have the skills and experience we are looking for, we would love to hear from you!