Address
Form of work
SalaryWe make LEDA (getleda.com) and we help companies run effective leadership programs! Our focus is on positive change, we use expert interviews, animations, games, and practical activities to turn managers into exceptional leaders. We are looking for someone with a passion for building to spearhead marketing strategy, focusing on nurturing B2B relationships and drive B2B growth.
With a substantial emphasis on Digital Marketing, the Marketing Manager will play a pivotal role in enhancing the brand's online presence and supporting the sales team with effective promotional campaigns.
This is an exciting and rare opportunity to become a core member of a profitable start-up that has a real and positive impact on people’s lives.
Who you are:
A data driven marketer with a genuinely empathetic mindset ideally with 3+ years experience.
- You have a passion for learning and personal development, we want to hear which books/podcasts/youtube/marketing channels you love.
- You try to add value with every interaction.
- You’re great at working with your team, coaching, and being coached.
- Strong personal ownership with a customer centric mindset
What You'll Be Doing:
Strategic Leadership: Lead the development of a holistic IMC strategy that encompasses email, SEO, SEM + newsletters for every stage of the customer relationship.
- Digital Marketing Excellence: Drive Digital Marketing efforts, utilising advanced techniques in Email, SEO, SEM, social media marketing, and online advertising to increase visibility and engagement across all digital platforms.
- B2B Relationship Building: Work directly with the sales team to design and implement targeted marketing campaigns aimed at enhancing leadership development in organisations that support sales initiatives and foster long-term relationships.
- Innovative Promotional Campaigns: Create compelling, innovative promotional campaigns that resonate with both HR professionals and functional heads, ensuring campaigns are timely, relevant, and effectively communicated across all channels.
- Data-Driven Decision Making: Utilise analytics and market research to inform strategy, continuously analysing performance metrics to refine marketing efforts, identify trends, and capitalise on market opportunities.
- Brand Stewardship: Ensure that all marketing initiatives align with and enhance the brand's positioning, maintaining consistency and a high quality across all communications and marketing materials.
- Financial and Resource Management: Zero Base Budgeting. Plan and deliver the marketing budget with precision, ensuring investments are aligned with strategic priorities and deliver measurable ROI.
Why you will love working with us
- You will have autonomy and flexibility with your work! You’ll have clear, achievable activity targets to hit. So if you need to take your daughter to dance class, or schedule gym during work hours, it’s fine.
- We understand professional boundaries, we won’t do weird things like call you after hours, or email you on weekends.
- Great variety. Your work won’t be monotonous, and you’ll be able to do a lot of different things, branch out in many areas
- Lots of opportunities. Working for a startup means you get to be creative, and innovative and you’re given a license to experiment. Go out there, try different tactics to see what works best, then share your learnings with the team. The credit will be all yours.
- You will learn a lot about businesses. Want to eventually run a marketing team? You’ll be working closely with founders and will be able to hire your own team as we scale.
- We like to laugh and have fun. We use our morning chats to hear about each other's weeks and weekends, we all know a lot about each other and our families and we can't wait to learn about you.
- Let’s not forget… Leadership training!
p.s. write a short thoughtful cover letter on why you want to build our brand / be on our team, almost everyone who writes a good cover letter gets a call. (edited)
