Digital Marketing Manager

About CORECOLOUR:

We are an e-commerce fashion brand based in Adelaide, providing premium quality and uniquely designed tech accessories for customers pursuing an elegant and effortless lifestyle. At CORECOLOUR, we believe that colours are a form of communication, a language of dreams, a power that enables us to transform the ordinary into something remarkable. With our devotion to detail, we strive to go beyond boundaries, fusing the latest fashion trend with innovative tech and design to create world-leading products that are both highly durable and aesthetically pleasing. Our talented and hard-working teams around the world share the same ambition of continuing to evolve and refine our design and development from time to time.

About you:

The Digital Marketing Manager is a leadership role that will strategically develop, implement and manage CORECOLOUR's digital strategies. You are responsible for the growth of CORECOLOUR’s online audience, which includes activities that will increase online engagement and raise awareness of our brand. You have a strong understanding of current digital marketing concepts, emerging technologies, and best practices. You will also bring the perfect balance of being able to think strategically but also capable to hit the ground running with day-to-day campaigns and digital marketing projects. You will be working in a fast-paced and agile environment and will need to juggle multiple different projects at one time, whilst also managing a team and external contractors.

In this role, you will :

• Develop, implement and manage digital marketing within the company’s overall marketing strategy.
• Support and drive all relevant KPI targets including online growth for CORECOLOUR’s digital platforms and social media channels.
• Manage continuous review, content, and updates on multiple platforms.
• First point of contact for technical incident management across all digital platforms.
• Implement and manage social media content calendar, content creation, and curation.
• Ongoing review of analytics, audience behavioural data and market research to optimise digital marketing activities.
• Drive strong reporting practice to highlight trends and generate recommended actions to optimise ROI.
• Lead continuous internal process improvement to increase the impact of digital channels.
• Lead mentoring and upskilling of digital capabilities for all staff.
• Strategic development and execution of Search Engine Optimisation activities on a continuous basis.
• Collaborate effectively with external stakeholders including suppliers, and corporate partners.

To be successful in this role, you will need:

• Tertiary qualifications in marketing and/or digital marketing or relevant discipline.
• Proven experience in developing, implementing, and measuring multi-channel digital communication strategies.
• Ability to work independently within a small dynamic team.
• Previous management experience to work with and mentor direct reports.
• Strong communication skills with attention to detail.
• Proven ability to write and develop engaging and relevant content for online communications.
• Strong understanding of current online marketing concepts, emerging technologies, strategy, and best practices.
• Highly organised and can manage multiple projects.
• Ability to produce project and campaign plans, timelines, budgets, and briefs.
• Strong analytical experience, including knowledge of Google Analytics and Facebook Analytics and the ability to identify and determine and measure ROI.
• A can-do attitude to make things happen.
• A genuine interest and passion for the environment.

Job Types: Full-time, Permanent

Salary: $100,000.00 – $150,000.00 per year

Benefits:

• Free drinks

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Adelaide CBD, SA 5000: Reliably commute or planning to relocate before starting work (Required)

Work Authorisation:

• Australia (Required)