Digital Marketing Specialist

Exchange for Change is a purpose-driven company that is passionate about sustainability. We are the coordinator of the NSW and ACT container deposit schemes (Return and Earn and the ACT CDS). We are proud to be a trusted partner that collaborates with government, industry and communities to deliver these schemes which make a difference to the lives of people by realising environmental, social and economic benefits.  

We are looking for a passionate Digital Marketing Specialist to join our team! 

Why work with us?  

• Opportunities for professional development and training  
• Family-friendly and flexible working conditions  
• Highly desired hybrid working environment 
• Focus on employee well-being  
• Employee Assistance Program for free confidential wellbeing support 
• Limited free onsite parking (booking based system) 
• Highly engaged and supportive team   
• Team based incentive program  

 The Digital Marketing Specialist role provides technical support and specialist advice and support to the Marketing, Communications, and Engagement team, with a particular focus on tracking digital engagement and campaign performance to measure the effectiveness of Digital Marketing and communications activities. 

Key Responsibilities: 

Monitor, analyse, and report user data for the scheme’s online channels and digital advertising campaigns. Recommend growth strategies and tactics to increase traffic and conversions. Plan and oversee ongoing website development, advocating for a user-centered design approach and using data and insights to recommend content and UX improvements that need to be implemented. Implement and maintain Exchange for Change’s CRM platform for our consumer and public audiences.  Platform maintenance and managing content on our websites. 

 The ideal candidate: 

• Someone who upholds the highest standards of integrity in everything we do to build strong trust with each other, customers, partners, and stakeholders. 
• Will celebrate together and believe that success is rarely individual. 
• Deliver the very best and own the results. Be proud of your successes and learn from your mistakes. 
• Have a deep understanding of our customers to make a positive difference to them. 
• Understands that collaboration is crucial to achieving great outcomes. 

Experience: 

• Ideally 3-5 years in a similar role 
• Demonstrated experience using Google Analytics, Google Ads, CRM platforms (Hubspot preferred), email marketing and CMS. 
• Understanding of SEO and SEM.  
• Demonstrated experience running advertising via online channels. 
• Demonstrated experience tracking, analysing and reporting on digital advertising campaign performance and website performance.  
• Demonstrated exposure and work with both B2C and B2B audiences.  

Flexible working arrangements are important to us at Exchange for Change. Remote First is an initiative we are proud to introduce to support our team’s requirements. Our team is diverse, passionate, friendly, and dynamic, and we offer plenty of room for growth. 

Apply now to be part of a purpose-driven company that is making a positive difference. Only shortlisted applicants will be contacted.