Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on , , , and .
Job DescriptionAre you ready to make a remarkable impact on customers? We are seeking a passionate and innovative
Digital Specialist to join our team in Australia and New Zealand. In this role, you will work closely with the commercial team to enhance our digital capabilities and support brand campaigns.As our
Digital Specialist, you will collaborate with marketing and AMI teams to optimize existing digital programs and assets, including customer portals, social channels, and eDetailing campaigns. You will play a key role in designing and implementing multi-channel marketing initiatives that strengthen our campaigns. Managing the lifecycle of content across all digital platforms will be a crucial responsibility.If you have a diverse blend of digital and marketing experience, including healthcare and other industries such as consumer, media, or digital, we encourage you to apply.Join us in this exciting opportunity to drive digital excellence!Cool stuff you'll get to do;
- Collaborate with marketing and AMI teams to optimise all existing digital programmes and assets including customer portals, social channels and eDetailing campaigns.
- Support the tactical design and implementation of multi-channel Marketing initiatives to strengthen campaigns
- Manage the lifecycle of content published across all digital platforms
- Lead efforts to strengthen brand team insights through digital listening and analysis of campaign effectiveness and customer portal/websites usage
- Assess and lead development of innovative digital solutions to improve Allergan Aesthetics business processes
- Provide input to (or manage) KPI monitoring; support budget planning for digital activities
- Support ongoing development of digital capability in Australia
- Includes working with Regional Aesthetics and Local AbbVie digital teams to increase competency level across business
QualificationsWhat you'll need to kick start this:
- Broad multi-channel experience, ideally with in-depth digital marketing expertise
- Proficient in google analytics and interpreting data and insights to share with cross functional teams
- Experience with Veeva and Sales Force Marketing Cloud preferable
- Experience with AEM and Content Management Systems preferable
- Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, digital etc.)
- Strong project management skills, with the ability to coordinate many small projects at the same time
- Experience with Medical and legal Review process within a pharmaceutical environment preferable
- Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred)
Other preferred experiences
- Effectively manages projects and supports team members to ensure successful delivery of digital initiatives
- Develops and nurtures innovation/ lateral thinking, able to develop appropriate solutions to complex problems
- Demonstrates tactical planning skills to achieve strategic objectives
- Takes ownership of work, working with other functions and teams as appropriate
- Effectively communicates and influences all external & internal stakeholders
- Business acumen: strong strategic thinking and analytical skills
- Presents confidently and fluently
Additional InformationAbbVie is an equal opportunity employer that supports inclusive, flexible, and accessible working arrangements for all. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation or marital status. If you have any support or access requirements, we encourage you to advise us at the time of application. We are committed to creating an inclusive workplaceAbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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