Digital Media Platform Specialist

Woolworths Group

Digital Media Platform Specialist

We create better experiences together for a better tomorrow.

Why Woolworths Group
Visit Woolworths Group profile

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce & B2B businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

About the role

The Digital Media Platform Specialist brings analytical and data expertise to assist, create, deliver and manage feeds of products in paid media channels. This role will drive excellence by managing efficient and transparent processes to ensure quality at scale across multiple platforms.

What You'll Do

• You will be providing ongoing support and expertise to ensure our feed based advertising media is delivered in a seamless manner.
• Ensure that all new platform capabilities are successfully integrated into the existing feed management process and teams.
• Instigate test and learn programs to trial best practise and leading edge campaigns and tactics to drive conversion..
• Experience with leading digital marketing platforms such as SA360, CM360 & DV360
• Experience with reporting platforms such as GA360 or Adobe Analytics, also advanced Google sheet/ Excel
• Work closely with our GA360 agency partner and vendors

What you'll be responsible for

• 📈 Campaign Optimisation
  

  Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results

• ⚙️ Platforms and Systems Assessment
  

  Assess new technologies and platforms, and support their implementation

• ⚙️ Platforms and Systems Maintenance
  

  Review current technologies and plan future technologies and systems needed to ensure future needs are met

Skills you'll need

• 🤔 Decision Making
  

  Considers the costs and benefits of potential actions and determines the most appropriate one

• 🤓 Learning agility
  

  Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities

• 💡 Problem solving
  

  Identifies problems and develops logical solutions that address the problems

Applying with Hatch

Woolworths Group is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.

Learn more about Hatch