Social Media Specialist

The Social Media Marketing Specialist is an important addition to the paid media department, focusing on the tactical execution and optimisation of our digital campaigns across a range of platforms. The ideal candidate will leverage their specialised skills to enhance campaign performance, ensuring optimal ROI.

• Execute and refine performance marketing campaigns, focusing on targeted platforms, including Meta, TikTok, Pinterest and LinkedIn.
• Manage detailed aspects of campaign setup, optimisation, and analysis, ensuring campaigns meet targeted KPIs and performance benchmarks.
• Use advanced analytics to track campaign performance, interpret data, and make data-driven decisions for campaign adjustments.
• Stay ahead of industry trends and updates in performance marketing tools and platforms, applying new techniques and technologies to enhance campaign effectiveness.

• Minimum of 3 years experience in performance marketing, managing budgets $3k - $20k+ per month (ideally experience in ecommerce, SaaS or Marketplaces).
• Knowledge in advertising on social platforms, such as Meta (Facebook and Instagram), TikTok, Pinterest and LinkedIn, demonstrating the ability to effectively manage and optimise campaigns across these channels.
• Working knowledge of the Google Marketing Platform, including Search Ads 360 (SA360), Display & Video 360 (DV360), and Google Tag Manager (GTM) is desirable.
• Analytical skills, with familiarity in using tools like Google Analytics and SEMrush for data analysis and reporting.
• Solid communication and interpersonal skills for effective cross-team collaboration.
• A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.