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Form of work About the role Reporting to the Head of Global DTC e-Commerce, this newly created role will oversee and manage Digital Performance Media campaigns across programmatic, SEM, Youtube, and social media, ensuring clear objectives and driving the performance to achieve the KPIs for both Penfolds.com & CellarDoor.co. Develop industry-leading digital media strategies to maximise performance and ROI while still maintaining premium brand positioning. Manage the Performance Media strategy & execution across Paid Social, Paid Search, Affiliates and other media platforms. Collaborate closely with the Web team to enhance SEO strategy and support a holistic strategy on Google Search. Analyse digital media performance regularly and work closely with the internal media agency to optimise all campaigns. Partner with CRM & Loyalty team to develop lead generation & recruitment campaigns. About you We are seeking a digital media expert with a proven track record in media agencies. Your knack for strategic analysis, collaboration, and persuasive communication…
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