SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.What You’ll Do
- Develop, implement, and manage marketing activity for the Canadian region and Majors accounts. Responsibilities include:
- Integrated and direct marketing activity directed at customers, prospects, distributors, and resellers.
- Execution of regional strategic partner marketing programs and events.
- Regional tradeshow and event management.
- Regional webinar content, schedule, and delivery working with corporate marketing.
- Translation of collateral and presentation materials as necessary.
- Regional sales enablement.
- Exhibit best email marketing and marketing automation practices to drive revenue and customer acquisition.
- Plan and execute regional lead generation and nurturing campaigns, programs, and events.
- Deliver ROI-focused measurement reporting.
- Execute online media, email acquisition, and affiliate marketing, including Salesforce and Pardot.
- Plan and manage regional tradeshows and events.
- Represent Field Marketing at SOTI events as needed.
- Dispatch of SOTI booth assets to key regional events.
- Maintain SOTI website and/or regional microsites with upcoming event information.
- Liaise with local media for regional PR opportunities.
- Coordinate press releases with corporate PR for alignment with corporate branding standards.
- Manage case study referral program.
- Manage executive PR activity when in the country as required.
- Assist in the management of translation of collateral and other materials for the region as necessary.
- Assist the sales team in the development of actionable, measurable programs for the recruitment of new resellers.
- Initiate programs to help develop existing reseller businesses and support co-marketing activities.
- Promote the effective use of turnkey marketing campaigns throughout the assigned region.
- Work with the sales team and resellers in supporting local shows, lunch-and-learns, etc.
- Rollout out of channel sales training programs as necessary.
- Coordination of regional channel communications.
- Report on regional competitive activity with respect to announcements, sales, programs, promotions, and advertising.
- Develop annual and quarterly regional Field Marketing plan that aligns with regional sales, corporate marketing, and overall corporate objectives.
- Overall responsibility for planning and reporting of regional marketing budget, accrual, and expenditure within the region
- Work with the Director, of Field & Channel Marketing to reach an agreement on a budget for the year and quarterly program spending.
- Create all POs in line with agreed budgets and submit them to corporate for approval as per the PO process
- Select and manage agencies and vendors as required to support marketing activities
- Measure key performance indicators of regional marketing activities with monthly and quarterly roll up
- 5-8 years of B2B full-cycle sales experience.
- A proven track record of building long-term relationships with channel partners and resellers in the technology space.
- Experience with Enterprise Mobility Management (EMM) solutions or general software development would be a strong asset.
- Superb presentation skills, including online demos and in-person presentations.
- Proven customer service skills.
- A proven track record of exceeding targets.
- A Valid driver's license.