The Area Leader (AL) is responsible for knowing and instilling the companies philosophies, and what their brand stands for amongst their teams and people. In so doing ensuring that their people deliver an amazing travel experience to their customers all of the time. The AL needs to understand the market, the region's competitors and the market-share, always driving ways to better their customer experience.
The AL needs to own, drive and discipline the deployment of strategies for the FCB brand and help manage the change management process.
The AL is instrumental in the development and retention of their people through the use of the FCTG vehicles of inspiration, clearly articulating a development path for all team members.
Primary duties and responsibilities
Customer Retention
Provide consultants with customer databases to own and re-engage with, ideally segmented and targeted
Provide basic training to prepare consultants for approaching and communicating with customers
Establish a system to track customer contact and outcomes
Regular conference calls to coach and follow up
Listening to calls
Drive and discipline CSE (EAR)
Ensure shops are opened when our Customers want them to be
Ensure there is adequate staff to serve customers
Manage escalated customer complaints
Identify growth opportunities and work with TL’s to capture market share
Engage with high value customers
Build metrics to support impacted customers
Retention & Engagement of our People
Clearly communicate and engage people in brand strategy and story for the future
Coach leaders on how to implement change
Establish and communicate clear leadership expectations during hibernation
Establish and communicate goals / milestones to achieve and celebrate
Regular remote one on ones with leaders / consultant clusters
Find ways to establish strong community and culture despite geography
Engage advocates in projects for engagement and expertise, e.g. HELiO, Change projects, etc
Structured annual leave and people management plan (including flexibility)
Engage with staff in stand down / remote models
Keep leaders (ATL's) on ice and engaged for hibernation businesses
Appoint and develop leaders
Hold TL’s to account over KBD’s - sales, refunds, credits
Empower and influence TL's to THINK and solve their own problems
Change Management & Deployment
Communicate compelling vision/direction
Ensure TL’s understand and communicate FCB roadmap
Close, hibernate or reawaken sites
Involvement in major projects to deploy effectively
Experience
8-10 years’ experience in Travel
Min 5 years’ experience in leading a high performing area
Proven track record in achieving targets
Coaching and development experience advantageous
Team Management - the role will have 28-30 direct reports