Global Brand Manager

ABOUT US

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades. 

OUR CULTURE + OUR PERKS

At Moose we are Playful with a Purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values and the planet:

• We're officially a Great Place to Work
• We're a family.
• We dream Big.
• We love Diversity.
• We're always Learning.
• We prioritise Wellbeing.
• We give back in a big way.
• We're serious about Sustainability.
• We bring the Fun.

Visit our website or our LinkedIn Life Page for more information on our amazing brands and people. 

ABOUT THE ROLE

We are looking for candidates who can play an active role in Moose's two-year product development cycle including input into the Brand Direction Outline, the financial management of the brand P&L and allocated marketing budget.  In addition to developing and implementing annual Global Brand plans for the portfolio and in close alignment with the direct-to-retail (DTR) marketing teams, ensure production of assets and content supports Moose's global launch plans.

Main responsibilities

•      In conjunction with Global Senior Brand Manager (GSBM) identify market gaps based on intimate understanding of retailer and competitor activity.

•      Work closely with the product team and GSBM to define line plan architecture.

•      Drive annual budget planning for brand portfolio and ensure monthly maintenance and reporting is done on time and identify where cost efficiencies can be gained.

•      Drive analysis of target pricing, margin, and seasonal forecasts to aid discussions around the brand PNL each season.

•      Deliver seasonal concept, model review decks & sales summit presentation decks /sizzles. 

•      Provide regular and consistent communication regarding product development, brand plans, assets, and global strategies to implement.

•      Ensure all internal planning tools are up to date including the Global Launch Calendar each season.

•      Provide timely feedback to external agencies and internal stakeholders.

•      Ensure advertising and content briefs are completed on time and with sign off from key partners. In addition to managing end to end marketing assets.

•      Work collaboratively with US, other DTR and EXPORT markets to ensure there is a robust trade strategy including point of purchase material.

ABOUT YOU

•      Works strategically to realise organisational goals; sets and develops strategies; identifies and develops positive and compelling visions of the organisation’s future potential.

•      Creates win-win partnerships with others by establishing strong relationships with customers and employees and is able to build a wide and effective network of contacts.

•      Drives improvement for business results by focusing on Customer needs and satisfaction, through setting high standards for quality and quantity and working in a systematic, methodical and orderly way.

•      Has the functional and technical knowledge and skills and applies this expertise accordingly.

•      Able to adapt to new technology quickly and is adept with digital and social platforms and campaign management.

•      Experienced in building brand profiles, campaigns and audience segmentation, and is competent in reading data and able to extract key trends / learnings and communicate.

•      Exposure to working with consumer product retailers and able to create leading trade campaigns.

•      Communicates for impact, clarity and connection.

•      Enjoys working in a fast paced and agile environment.

•      A minimum of 3 years in a marketing team in a similar role.

•      Must hold tertiary qualifications in a related field e.g., Bachelor of Marketing.

•      Experience or knowledge of the toy industry and consumer marketing to children would be highly regarded.

•      Preferable, but not mandatory, experience in consumer insights, product and packaging development.

ALL WELCOME

Just like the wide range and variety of brands, Moose embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact ***********@Moosetoys.com, quoting the job title and reference number.

HOW TO APPLY

We move quickly at Moose, so please apply today. 

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