AddressThis is a Growth Marketing Manager role with one of the leading companies in AU right now 🔥 -- Vow -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at Vow 🧐🧐
As our first Growth Marketing Manager at Vow, you’ll be responsible for unlocking commercial potential and driving growth across our range of products and brands. You’ll think strategically through our product formats and pricing, identify what channels we should enter into, build our approach to grow into new markets, and set our regional teams and distributors up for success to effectively sell our products into new venues.
The experience/skills you will bring:
- You’re incredibly consumer-centric and this drives everything you do. You’re curious & always translate customer needs into actionable product strategies & decisions.
- You have strong commercial acumen, with proven ability to balance top and bottom line and as well as a track record of commercial success in-market for products you’ve developed.
- You’re highly analytical, using in-market feedback and commercial performance to drive decision making.
- You’re a hustler with a bias for action and have experience bringing products to market with a high degree of speed. You take immense ownership and accountability over your responsibilities.
- You have a track record of growing a business, product, or brand exponentially in a short amount of time.
You will:
- Build our channel mix and product mix strategy in order to maximise our topline revenue and grow our demand.
- Build our product pricing strategy in order to maximise top line revenue and achieve positive unit economics on the bottom line.
- Build a pipeline of demand and roadmap of new partners across channels and regions, navigating product demand to match our available supply on an ongoing basis.
- Collaborate closely with Brand Marketing, Finance, Supply Chain, Product Development, and our Regional Business Development and Sales teams to implement opportunities for growth.
- Get every new product we develop ‘commercially ready’, including execution of product-level messaging & sell-in materials, packaging design, and more that effectively bring to life the ethos of the brand.
- Recommend and manage the execution of new product formats that optimise our offerings to appeal to customer needs and behaviours - from new sizes to new formats.
- Contribute to our new product launches - representing the needs, wants, and motivations of those who are purchasing, using, and consuming our product - ultimately improving the chances of a successful adoption of our products to our end-customers.
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