AddressHi! We’re Go-To and we’ve been looking for you. A little bit about us – we like hopping along the asphalt and advocating for lemonade fountains in the office. We love skin care and think we’re pretty good at making it. Our specialty is making uncomplicated skin care that your skin is gonna love. And we really like making our website the best website in the entire internet and bringing all our (new and old) friends to it.
The Growth Manager is a key role in the marketing team at Go-To. Reporting to the CMO, you will ensure we have a best-in-class, innovative Growth Marketing strategy that will disrupt and delight the target markets, driving sales growth and customer acquisition and retention in alignment with Group strategies.
Responsibilities
Team Leadership & Cross Department Collaboration
- Manage and coach the Performance Marketing Lead.
- Create the Growth Marketing strategic pillar, defining the acquisition and retention strategy in line with business goals and lead team in pacing delivery.
- Ensure effective collaboration across departments including ecommerce, design, marketing, product and customer service in addition to nurturing strong relationships with external agencies and partners.
Acquisition: Performance Marketing Strategy, Investment & ROI
- To identify opportunities for digital campaign innovation that will surprise and delight the market, drive sales growth and engage new and existing customer markets.
- Implement a focused customer acquisition plan and customer engagement and retention strategy.
- Define channel strategy across all markets forecasting revenue potential and adapting investment approach in line with growth opportunities.
- Analyse market trends and customer insights to identify new growth opportunities.
- Running campaigns and testing new channels in a methodical and iterative manner.
- To effectively manage the digital marketing budget and provide insight into forecasted sales revenue as a result.
- Support Performance Marketing Lead in management of Paid Social (Facebook, Instagram, TikTok & Pinterest),Google Ads, Programmatic display, & others as applicable, and working with agency partners.
Retention: CRM + Loyalty strategy
- Together with the Brand Manager, manage the Go-To loyalty program that fosters repeat purchase and cross-category adoption of NPD.
- Work closely with the Ecommerce manager to bring the loyalty program to life on the website, implementing strategies to maximise ROI and customer lifetime value.
- Own customer retention, database and email revenue goals and targets to drive growth.
- Define and execute the CRM strategy to manage the end-to-end customer lifecycle to maximise retention and profitability.
- Dive deep into customer data to uncover trends, insights, and opportunities for personalised marketing campaigns.
- Establish a testing framework for email campaigns to inform Creative departments content approach.
Innovation and technology champion
- Stay ahead of industry trends and adapt strategies to capitalise on emerging marketing technologies and platforms.
- Maintain high levels of up-to-date knowledge of strategies and opportunities in paid media (attribution, best practices, betas, ad network updates, innovation opportunities, etc.)
Digital Analytics
- Leverage data analytics to track campaign performance and optimise strategies.
- Diligently monitor the performance and continuously optimize to grow sales while hitting efficiency goals.
- Provide insights to help the full marketing team improve efforts, including messages that drive engagement and sales, the impact of promotions, and similar analysis.
- Conduct market research of other e-commerce and competitor marketing best practices.
- Review the customer funnel and consistently drive projects to optimize sales performance.
About You, you will have…
- 6+ years of experience in managing PPC / search and paid social media campaigns, preferably on ecommerce-led brands.
- Experience leading a small team and managing multiple agencies/partners
- Strong understanding of digital marketing metrics (CPC, CTR, CPM, CPA, ROAS, CVR)
- Experience with retention marketing: CRM, email marketing and loyalty programs.
- Digital Performance Marketing skills honed to drive acquisition and revenue.
- Able to take an optimistic view and to work at a fast pace, embracing that done is better than perfect.
- Impeccable communication and interpersonal skills with an ability to negotiate and deliver convincing messages to manage buy in.
- Highly analytical and able to understand and present data.
- Effective coaching style with the solid ability to inspire and motivate others.
- Knowledge of digital ad platforms (Google Ads, Meta, TikTok and Pinterest essential)
- Expertise in Microsoft Excel and Google sheets.
- Proficient using data visualisation tools such as Looker and Motion.
- Advanced GA4 knowledge.
- Experience using Shopify, Klaviyo and Yotpo (or other loyalty platform)
- Digital Marketing and/or relevant Digital Technology tertiary qualification and/or related work experience.
- Google Certifications (Analytics).
The Important Bits
This is a full-time role and based in our Sydney office. (Flexible WFH policy, obviously. It’s 2024.)
At Go-To we make things fun that have no right to be. We value creativity, cleverness, collaboration, culture and alliteration. We enjoy fun parties, full biscuit tins, flexibility and a healthy work-life balance. We also don’t mind the colour peach in moderation. We don’t regard race, religion, colour, national origin, age, gender, disability, marital status or choice in reality television when recruiting.
Does this sound like you?
Send your ONE PAGE CV and cover letter
