Head Of Content & Digital

About the business

Fiercely proud of our unique Western Suburbs heritage – the Western Bulldogs have represented Melbourne’s West, our geographic heartland, for over 100 years. Our famous Bulldog fighting spirit mirrors that of the West – where hard work and standing up for what you believe in matters. We are the team of the Mighty West, for the West, which has been ingrained in our club for many years. However, our story is no longer only defined by where we come from. Our horizons have lifted, unprecedented opportunities await, and with that there is a moment in time to evolve. 

While some things change, some stay the same. Our Club still exists to bring people together and create lasting memories, as much as it strives to win premierships. It’s about our people, and their shared passion for the red, white and blue. It’s about ambition, pride, determination, and having a place to call home. We’ll always be entrenched in our community, embracing the beauty and strength in its diversity. It’s the story of what it means to be a Bulldog ‘Through & Through’. 

We strive to create an inclusive environment where all are celebrated and belong regardless of age, ability, gender, sexual orientation, religion or background. We are a child safe organisation committed to the safety and wellbeing of all children and young people. If you are looking to be a part of a committed and passionate team, the Western Bulldogs encourage you to apply for this fantastic role.

Your contribution to the team includes

The role of Head of Content & Digital provides strategic vision and leadership while delivering proactive, transformative content and digital strategies that will help realise our engagement and commercial ambitions and position the Western Bulldogs as the most exciting brand in the AFL. 

This role is also responsible for:

• Driving the development and implementation of strategic initiatives that enhance the Club’s relationship with its members, fans and key stakeholders while realising new opportunities in the content and digital space
• Mentoring and inspiring the content and digital team to deliver best-in-class output across multiple channels and formats that will drive engagement and revenue outcomes
• Collaborating with other leaders across the organisation to maximise commercial, marketing and membership outcomes through ongoing support and project-based activations
• Working closely with the Communications team to ensure ongoing access to the football department and making optimal use of opportunities with elite players across the Club’s men’s and women’s programs
• Growing audiences and engagement across the Club’s owned platforms and channels informed by data, analytics and an active interest in wider industry trends

Content and Digital Strategy

• Own and drive a transformative vision for the Club’s content and digital ecosystem, aligned to our brand positioning and commercialisation strategies 
• Build and execute a holistic content strategy for the Club’s website, social channels and digital products which meets overall business objectives and uses storytelling to grow and engage the Club’s fanbase
• Ideate and shape content solutions and engagement strategies to deliver upon commercial partner needs and obligations while building capacity to capitalise on untapped revenue streams 
• Optimise user journeys on owned platforms to deepen engagement, drive key outcomes and ensure the Club is best-in-class in the digital space
• Form a deep understanding of the Club’s existing and potential digital audiences, identifying opportunities for growth and deeper engagement

Skills and experience

• Strong experience in digital leadership, including strategy development and implementation
• Extensive experience in content ideation, production and distribution on digital channels
• Demonstrated ability to optimise the capabilities and potential of social media platforms
• A track record of managing, mentoring and maximising the potential of Content and digital producers
• Proven record of meeting deadlines while maintaining the highest level of quality control on digital output
• Excellent knowledge of latest digital industry trends, technologies and best practices

What’s on offer

• Flexible working arrangements – up to 2 days working remotely opportunity
• Additional Work Life Leave - provided to those who are required to work weekends 
• Birthday Leave - a day of leave available in the week of your birthday
• Close to West Footscray Station with free onsite parking available
• Club membership - Free access to Western Bulldogs AFL and AFLW home games for you and your family 
• Continuous learning & development – Array of paid and discounted professional training and development opportunities on offer
• Deals & Discounts with Club corporate sponsors - over 40% in some cases
• Parent friendly – Paid Primary and Secondary Carer’s Leave available 
• Wellbeing focus including - we support our staff to complete a proactive wellbeing plan, access to club gym, wellbeing sessions and activities across the year

How to Apply

Successful candidates will be required to hold a valid working with children check and a satisfactory national criminal history check.

If you are interested in working in a challenging yet extremely satisfying position, please click on Apply for this Job & attach your resume and a cover letter outlining your key attributes. Applications close at 5pm Wednesday 29 May 2024.

Western Bulldogs acknowledges that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, presenting and emerging. Western Bulldogs encourages Aboriginal and Torres Strait Islander people to apply.