Head Of Content Insights Strategy And Data

What's the role?
Medium Rare Content Agency (MRCA) is seeking a Head of Content Insights, Strategy and Data to head up the Strategy and Insights team for Coles.
An exciting new role driven by Coles' desire to supercharge its content marketing, the Head of Content Insights, Strategy and Data will play a pivotal role in shaping and executing the content strategy for Coles by leading a crack team of Strategy and Data experts.
This team is designed to blend creative thinking with data-driven insights to optimize content across all channels - both active and to be activated.
The primary focus is on developing cohesive content strategies for briefs and campaigns that align with the company's objectives, resonate with the target audience, and drive measurable audience and commercial growth.
The Head of Content Insights, Strategy and Data will be responsible for transforming data into actionable insights, guiding content creation, and continuously refining strategies based on performance analytics. They will be pivotal to creating a cohesive approach to strategy alongside the creative agency and alongside client-side internal teams, ensuring content as a tool is used effectively and powerfully to deliver on Coles' brand vision.
Responsibilities

• Collaborate with cross-functional teams to align content strategy with business goals, target audience, and brand messaging.

Develop and articulate a comprehensive content strategy that aligns with overall marketing and business objectives.
Ensure consistency and coherence in messaging across various channels and platforms.
Ensure all programs of work are delivered on time and to brief.
Utilize data analytics tools to gather and analyze content performance metrics.
Identify trends, patterns, and opportunities through data analysis to inform content strategy.
Support a team of specialists to generate actionable insights to optimize content creation, distribution, and engagement.
Ensure all programs of work run to schedule and time spent is efficient and effective.
Promote a collaborative approach to Strategy and insights
Provide regular feedback and coaching to staff
Who are you?

• You have 7-10 years of relevant experience.

You have managed diverse skill sets and helped a team of channel experts to collaborate.
You have worked in a client facing role and understand how to deliver on strategic business objectives.
You exhibit excellent verbal and written communication skills.
You manage your own workload in order to complete all tasks with maximum efficiency and to deadline.
You adopt a thorough and methodical approach to work.
You show a high level of attention to detail.
You take responsibility for own tasks and ensures progress is communicated to appropriate parties, internally and externally.
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
Financial wellbeing - Support on making the most of your money
Perks & discounts - Exclusive offers across a range of products and services
Giving back - Make a difference to our communities.
Workplace Inclusion and facilities - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms
Who are we?
What's next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
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