R.m.williams | Head Of Creative Content

Position Summary: 

The Head of Creative Content will be instrumental in shaping and executing our brand's creative vision. As a seasoned creative leader, you will drive the artistic vision, oversee the development of compelling campaigns, and ensure consistent brand messaging across all channels.  

Reporting to the Chief Marketing Officer (CMO), the Head of Creative Content will lead a talented team of 4 individuals, fostering collaboration and innovation. Your passion for storytelling, design excellence, and brand authenticity will be instrumental in shaping R.M.Williams’ creative identity.  
 
Overall, the Head of Creative Content plays a critical role in shaping the organisation's brand identity, engaging its audience, and driving business growth through compelling and effective content strategies.  
 
Key objectives for the GM Commercial role will include: 

• Lead, inspire, and mentor the Creative content team, ensuring their professional growth and alignment with brand guidelines. 
• Develop and articulate the creative vision aligned with R.M.Williams’ brand plan and business objectives. 
• Conceptualize and execute impactful marketing campaigns across digital, print, and experiential channels.  
• Oversee the end-to-end creative process, from ideation to production, ensuring consistency and excellence.  
• Champion the R.M.Williams brand story, ensuring it resonates with our audience and reflects our heritage.  

 
What we’re looking for: 
 
The Head of Creative Content brings a combination of Creative flair and leadership demonstrated through their ability to craft captivating campaigns and inspire teams to new heights. With a deep understanding of our brand's identity, they maintain consistency while driving us forward. Their strategic approach aligns creative endeavours with business objectives, ensuring every effort contributes to our collective success. Additionally, their strong interpersonal skills foster collaboration, elevating ideas from good to great. 
 
What you’ll need to succeed: 

• Tertiary qualification in Marketing, Communications, Journalism, Media or related field, or equivalent industry experience.
• At least 10 years of experience in a senior leadership role within Marketing or related role, with a proven track record of success in developing and executing Creative Content strategies across multiple platforms and formats.  
• Strong writing, editing and storytelling skills with the ability to craft narratives that resonate with target audiences. 
• Deep understanding of digital media and content marketing principles to drive engagement, conversion, and brand loyalty. 
• Proven experience in shoot art direction and photoshoot production.  

What’s in it for you? 
 
Aside from working for an iconic Australian company with a culture of growth, development & team spirit, we offer a competitive benefits package including:  

• Generous product allowance 
• 40% employee discount 
• Annual bonus policy  
• Employee Assistance Program 
• Paid parental leave 
• Paid volunteer leave 
• Access to discounts on private health insurance and online wellness program 
• Flexible working arrangements  
   

About R.M.Williams: 
 
Since 1932, R.M.Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback - and look good whilst doing it. Our bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever-growing range of apparel, accessories, and lifestyle products. At the heart of everything we do is a simple promise of loyalty and endurance; a commitment that our products will accompany their wearer on all of life’s great journeys. Reginald Murray ‘RM’ Williams always said, ‘it’s the people who make a company’ and we stand by that statement today, with a global network of teams that feels like family. A culture of growth, development and team spirit is central to our success.  
 
R.M.Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment. All employment decisions at R.M.Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status. R.M.Williams will not tolerate discrimination or harassment based on any of these characteristics. 
 
If you feel you are suited to this role and want to be part of an iconic Australian Company, please apply with your resume & cover letter attached. 

Respectfully, we will not be accepting applications from agencies.