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Job Overview:
The role of Head of Enterprise Marketing, APA is responsible for SAP ConcurEnterprise Marketing organisation across the APA region across ANZ, India, Korea and SEA. This marketing leader will work closely with the regional Concur and ISBN sales team, be extremely pipeline driven, focused on marketing ROI and improving key marketing metrics as well as achieving the business growth plans within the region. Key responsibilities of this strategic leadership role are to develop and inspire the APA Enterprise Marketing organisation, drive and support brand awareness and demand generation for New Business and Customers, as well as drive customer retention programs, while ensuring that Market Unit (MU)-specific priorities are successfully supported.
The role will be responsible for understanding overall enterprise business goals and working collaboratively with the broader SAP Concur (regional marketing, distribution, Client development, channels etc) team to successfully plan, coordinate, launch and measure marketing programs to meet those goals. The role is a budget owner for the APA Marketing budget and is required to manage and report on spend in line with finance team requirements.
This leadership role also includes responsibility for team development objectives, on-going program development objectives, performance monitoring/measurement and communication, , team development/performance reviews and day-to-day operational marketing activities.
The ideal candidate will proactively manage a wide range of stakeholders, including members of the SAP Concur and APJ ISBN leadership team and must be an excellent communicator, have strong influencing and cross group collaboration skills, be action oriented and experienced in developing concepts, planning and organising.
This position currently has a team composed of 4 Enterprise Marketing leaders responsible for SEA, India, ANZ and Korea and a regional shared services team composed of market profilers in Manila, APA Market Development organisation and a Digital lead.
This person will be a member of the Enterprise International Marketing regional leadership team, reporting into the VP of Enterprise International Marketing for SAP Concur.
EXPECTATIONS AND TASKS
- Oversees all aspects of field marketing and accountable for pipeline results in APA.
- Ensures alignment and consistencies between broad corporate strategy, global/regional marketing strategy, local market priorities as well as with the SAP regional marketing teams.
- Collaborates with key stakeholder groups such as sales, customer success, global marketing and beyond to establish overall marketing strategy for the region. Effectively allocate all resources to maximise ROI.
- Works with regional marketing team and MU leadership team to determine the key marketing needs based on the business priorities of the local team and formulates plans to support those needs.
- Owns pipeline for the region and provides the right level of visibility, reporting and benchmarking.
- Works closely with sales management, identifies key market trends, customer business challenges, new audiences and major market opportunities as foundation to devise well-orchestrated plans.
- Identifies growth potential for specific markets and develops programs together with local teams to increase pipeline and revenue results.
- Works with client development team to drive programs that support the customer lifecycle
- Leads the team to operational excellence ensuring scale, leveragability, best practice definition, continuous learning.
- Ensures the transition from strategy to deliverables in terms bottom line results - runs marketing like a business.
- Supports the continuous transformation of marketing, fostering a culture of innovation, open communication and collaboration.
- Works closely with corporate marketing functions like Campaigns, Digital, Events, PR and Product Marketing and ensure best practice sharing.
- Provides hands-on marketing leadership coaching
- May be tasked with additional responsibilities in future depending on business requirements and strategy (e.g. market expansion)
- Awareness Index Pipeline Quality
- MQL-
- % Marketing Attribution
- Customer retention
- # Customer references
- Marketable Database quality & growth
- Net Cost of Acquisition
- Return on Marketing Investment (ROMI)
- Employee engagement & retention
- Minimum 10-12 years in Marketing and Demand Generation, BA or equivalent in Marketing & Business.
- Marketing experience with the full marketing mix at his/her disposal, managing pipeline and a good understanding of the Cloud/SaaS buyer´s journey.
- Strong business acumen and understanding of how to set goals and KPIs and measure the impact of programs.
- Experience creating and leading a high performing regional or multi-regional marketing team.
- Strong influence abilities, collaboration skills and comfortable working within a matrixed organisation.
- Excellent interpersonal, trust-building and cross- cultural skills to cope with highly diverse cultures ad personalities in the region.
- Creative thinker with a goal and data driven orientation.
- Passion for networking and for connecting people, enthusiastic, outgoing.
- Independent and strategic thinker requiring minimal supervision for decision making and resolution of business performance obstacles and conflicts.
- Strong communication and presentation skills, mastering effective communication with peers and management.
- Experience creating and implementing proven successful, thought leadership, demand creation, lead nurturing and pipeline acceleration programs.
- Experience forecasting and managing a marketing budget; building and executing marketing plans; analyzing and reporting on closed-loop, marketing program performance (spend efficiency), running annual planning and managing change.
- Strong communication, collaboration and interpersonal skills including influential leadership
- Comfort and experience leading teams who directly or indirectly report into the role (e.g. via matrix and/or dual-reporting organizational structure)
- Action oriented and independent with strong organizational skills
- Effective at overcoming ambiguity with solid go-forward strategies
- Flexibility and willingness to prioritize and effectively manage a broad variety of initiatives
- Cultural awareness and ability to accommodate different time zones
- Fluent in minimum of 2 languages (preferred)
This position is ideally based in Sydney, Australia. Some travel may be required for this role - mainly within the APA region.
We build breakthroughs together
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the . Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID: 385059 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.
Requisition ID: 385059
Posted Date: Dec 14, 2023
Work Area: Marketing
Career Status: Management
Employment Type: Regular Full Time
Expected Travel: 0 - 10%
Location:
North Sydney, NSW, AU, 2060
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