AddressJob Description
We are seeking a highly motivated and experienced Head of Marketing and Communications to join our dynamic Community Relations Team. This role holds a pivotal position within our School, driving its strategic direction through dynamic marketing, advertising, and communication strategies aimed at achieving crucial enrolment targets. With a focus on cultivating and safeguarding the School's brand identity and media presence, this role oversees the development and execution of Marketing campaigns aligned with our Vision and Values, and the coordination of internal and external communications.
Reporting to the Director of Community and Sustainability, the Head of Marketing and Communications is tasked with crafting, coordinating, and implementing comprehensive marketing, advertising, and communication strategies to uphold the School's prominent regional, state, and national standing as a leader in education. This position oversees the roles of the Digital Content Producer and Graphic Designer, working in synergy with the broader Community Relations Team. As a valued member of the Community Relations Team, you'll find ample opportunities to support and be supported by your colleagues, ensuring mutual success even during our busiest periods.
Key Responsibilities
These include but are not limited to:
- Develop and implement marketing, digital marketing, advertising, and public relations programs consistent with the School's Strategic Plan.
- Deploy data-driven marketing strategies across various channels, including face-to-face, online, direct mail, video and social media.
- Oversee school marketing campaigns, analysing effectiveness and identifying areas for improvement, and refining strategies to optimise engagement and enrolment growth.
- Work closely with staff and students to write, develop and deliver School publications, which includes writing articles, editing, and liaising with designers and printers ensuring timely delivery and adherence to brand standards.
- Plan and implement communication activities to promote the School's reputation as an educational leader.
Selection Criteria:
The successful applicant must possess:
- Strong initiative and organisational skills with a focus on meeting deadlines.
- Excellent communication and interpersonal skills for building positive relationships.
- Ability to conceptualise, analyse, and research appropriate solutions.
- Rapport-building abilities with students, parents, and the broader School community.
- Strong work ethic with a drive for continuous improvement.
Essential Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations, or related field.
- Familiarity with digital marketing tools and platforms.
- Proficiency in Microsoft Office Suite and content management systems.
- Experience with media relations, publication management, and campaign management.
- Proven experience in a similar role, preferably within the education sector.
- Current Working with Children Check and the right to work in Australia.
Application Instructions:
Applicants are advised to review the Position Description attached on the School Job Board before applying. Applications close at 12 noon, Tuesday 14 May 2024 and must include a cover letter, resume and three current referees. Anyone seeking further information can contact Sophie Aplin, Senior Human Resources Advisor on (08) 9377 8***.
The School reserves the right to appoint at any stage throughout the process.
To apply click ‘Quick Apply’ above.
