AddressPosition Title: Head of Marketing and Communications
Organisation: Smart Energy Council
Location: Canberra, Australia
Salary: $150k/+ super - subject to experience
About the Smart Energy Council
The Smart Energy Council is the leading peak body and independent voice for the Australian renewable sector. We are known for ambitious action and fearless advocacy. We’re bold partners and a tireless champion for the industry, bringing a proactive, hands-on approach that drives real progress, in Australia and with our key trading partners, including India and China.
We actively connect the smart energy industry across Australia, building momentum and unlocking the barriers that hold us back from embracing a smart energy future. We deliver tailored solutions for our more than 1500 members, delivering practical help to meet their individual needs.
About the role
The Head of Marketing and Communications leads the Marketing and Communications team, responsible for the Smart Energy Council’s advocacy campaigns, event promotion, member and stakeholder engagement and other activities.
Leading a small, agile team, the Head of Marketing and Communications ensures the Smart Energy Council’s messages resonate with our audiences and deliver tangible outcomes. The Head of Marketing and Communications is also central to fostering organisational growth and identifying new opportunities.
Key responsibilities
Lead, develop and implement integrated Marketing and communication strategies
Oversee the tactical execution of Marketing campaigns
Develop and execute Smart Energy Council’s external relations and brand strategy
Utilise highly proficient written communication skills to take a hands-on role in copywriting and proofing marketing materials as and when required
Lead Smart Energy Council’s digital strategies and guidelines
Lead and develop the Marketing and Communications team
Partner with Smart Energy Council’s advocacy team for campaigns to ensure they are effective, delivered on time and within budget
Provide cross organisational Marketing and Communications expertise, coaching and support
Support the Event Marketing Manager to develop and coordinate the production of bold and on-brand collateral to market and promote Smart Energy Council’s, events, workshops etc., aligned with Marketing and Communications plans
Oversee the maintenance and updating of our web presence and databases in line with our policies and processes
Lead and support the content for all marketing campaigns, including regular eDM newsletter updates
Requirements and skills
Bachelor’s degree in marketing or a related field
5-10 years’ experience with social media marketing or content development
Proven experience in leading and managing a branding, Marketing and Communications team.
Strong interpersonal, communication, and networking skills.
Excellent organisational and time management skills.
Result-driven.
Positive and professional work style.
High emotional intelligence and empathy.
Fair and dynamic leader.
Ability to clearly communicate complex information to a wide range of internal and external audiences using appropriate tone and manner to achieve understanding.
Successful coach and mentor.
Team oriented and highly collaborative, discerning when to work independently.
Digital literacy: experience with Active Campaign, Hubspot, WordPress, Canva, G-Suite and Adobe packages will be highly regarded.
Key Relationships
Position reports to the COO.
Direct reports: the Media Manager, the Events Marketing and Communications Manager, the Digital Marketing Coordinator, the Marketing Data Analyst
Internal: the CEO; the COO; the External Affairs Manager; the Events Manager; the Sales and Membership team
External: contractors and freelancers
This role offers a unique opportunity to make a significant contribution to Australia’s transition towards a smart and renewable energy future and a stable climate. The position is based in Canberra.
How to Apply
Interested candidates are invited to submit an application, including:
Cover Letter: Please outline your qualifications, experience, and reasons for applying for the role.
Resume/CV: Provide a detailed summary of your professional background, including relevant education, employment history, and achievements.
Applications should be submitted via Seek by Monday 12th June 2024, or earlier if possible. We thank all applicants for their interest, but only those selected for an interview will be contacted.
The Smart Energy Council is committed to fostering an inclusive work environment and encourages applications from individuals of all backgrounds.
