AddressOverview
A great opportunity exists for a vibrant, positive, and progressive strategic leader to drive the IWS and Worklocker Merchandising and Marketing strategy.
As the Head of Merchandising and Marketing, you are a key member of the Executive Leadership Team. You will collaborate with others in the organisation to drive sales, enhance operational efficiency, and ensure alignment between Merchandising and Marketing initiatives as they relate to our business goals.
At Worklocker, The Head of Merchandising and Marketing is responsible for identifying and sourcing the right products for our retail environment. Working with our Foundational suppliers, the HOMM will use quantitative data to support building a core range for Worklocker stores. Maintaining a positive working relationship with all vendors, negotiating products and trading terms, and evaluating new vendors are critical to the role.
Fundamental to the roles is a strong understanding of the features and benefits of workwear and work boots and deciding whether the product is a hot seller for the target demographic. They will also continually analyse key performance indicators to determine which products generate the most revenue and sell less than projected.
Role Responsibilities:
- Serve as the mentor and coach for team members.
- Support strategies and processes to drive store sales and deliver results through a customer-centric mindset.
- Using data, analyse daily/weekly sales reports and propose product movement and rotation between onsite and online channels.
- Recruit, select and develop new hires.
- Manage a team of category managers.
- Readily adjust schedule, tasks, and priorities when necessary to meet business needs.
- Recommend, plan and implement employee training and skill development activities.
- Utilize site merchandising analytics and sales data to optimise the core range's merchandise performance.
- Work closely with our Supplier partners to develop an optimised core range and extended range merchandising plan.
- Work closely with our retail store network to optimise the range to maximise sales volume and gross profit.
- Develop category planograms for existing and new store development.
- Regularly review and adjust the core range to maximise retail sales and margins.
- Provide strategic guidance and recommendations to the senior leadership on IT investments and opportunities.
- Identify new and exclusive products that will benefit our retail network.
- Strategically develop a road map of exclusive products that complement our local brand strategy.
- End-to-end management of exclusive product development, including identification, specification, sourcing, QC, price modelling, sales and Marketing with our retail network.
- Optimize store margin within the network through trading terms and buying strategies.
- Develop and execute a national and local marketing plan for our store network that elevates our brand and drives customer acquisition.
- Work with our suppliers to optimise promotional opportunities
- Grow online sales through successful digital marketing.
What attributes are we seeking for our Head of Merchandising and Marketing?
- Demonstrated experience merchandising, category management or product management.
- Exceptional communication skills.
- Demonstrated leadership, time management, and problem-solving skills.
- Ability to ideate and execute profitable strategies.
- Prior experience in negotiating supplier partner trading terms.
- Able to showcase business acumen and attention to detail.
- Must be able to collaborate and negotiate.
- Always lead with composure
What Sets Us Apart:
Innovative Culture: We are redefining how the Australian worker will be serviced for workwear and footwear.
Customer Service Excellence: At Worklocker, our customers are everything. What might seem above and beyond for others, is quite simply the minimum standard for us. This is why our customers keep returning. Consistency and high standards still count.
Team Spirit: Our mission is ambitious, and our people are the rebels we arm to fight the empire. We win and we win together.
Can-Do: At Worklocker we embrace the challenge and focus on the light at the end rather the darkness in the tunnel.
About Worklocker:
At Worklocker, we believe every worker deserves to feel comfortable, safe and supported by the best brands in Australian workwear and work boots.
Worklocker is an independent network of driven entrepreneurs who pride themselves on delivering consistent customer satisfaction. We've been there for Australian workers since 2012 and are now embarking on network development through franchising.
Worklocker proudly partners with Australia's largest and best brands, such as Bisley, Steel Blue, Blundstone, FXD, Ritemate, Fashion Biz, King Gee, Hard Yakka, Mongrel Boots and Bata.
How to Apply
If you're ready to make a significant impact, submit your resume and a cover letter detailing your relevant experience and why you are the ideal fit for this role. Applications close 26 July 2024.
