AddressTriumph is one of the world’s largest intimate apparel companies. It enjoys a presence in over 80 countries with the core brands Triumph® and sloggi®. Globally, the company serves 20,000 wholesale customers and sells its products in more than 2,300 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the amfori Business Social Compliance Initiative (amfori BSCI).
Learn more about Triumph on:
www.triumph.com
www.facebook.com/Triumph/
www.instagram.com/Triumph/
www.linkedin.com/company/triumph-international/
Our Marketing Department in Wynnum West, Brisbane is looking for a Head of Marketing - AU
Your Responsibilities:
Marketing Strategy
- Working closely with the Global Marketing Teams and Regional Asia Teams to understand the strategy and develop local alignment
- Clear understanding of local consumer to develop marketing strategy and annual marketing plans for AU and NZ.
- Identifying relevant opportunities for the marketing strategy within online and offline channels.
- Plan and hosting comprehensive strategy workshops with external and internal stakeholders, agreeing commercial marketing plans and optimizing marketing budgets across the brand portfolio
- Evaluating and reporting of all campaigns results
- Working and managing relevant external agencies, ensuring KPIs are set, measured, evaluated and communicated
- Management of Marketing budget to ensure it is forecasted, planned and tracked accordingly
- Manage, coach and develop the local marketing team
Digital Marketing
The role is responsible for the end-to-end digital space for AU & NZ including the ecommerce website optimization, Search Marketing, Social Marketing, Digital Media, Content Strategies, Email Marketing, Consumer Acquisition & Retention and Data Analytics & Reporting.
- Develop and implementation of a consumer centric digital marketing strategy that delivers brand awareness, consumer engagement and sales growth through search, social and Email Marketing campaigns.
- Development of digital media plans including SEO, SEM to drive traffic, conversion, sales and consumer engagement
- In-depth consumer segmentation analysis using transactional data to develop consumer personas for targeted & triggered campaigns for stretching the life time value of consumers
- Development of digital marketing brand and product campaigns, collaborating with the sales and marketing functions to deliver truly integrated campaigns and relevant creative content for the brand for use in conjunction with wholesale partners.
- Management of external agencies to deliver on KPIs set
- Building strong business relationships with key stakeholders and communicate digital strategy to the wider business
- Manage, coach and develop the brand marketing specialist
- Working with the broader business to identify process and new strategies to improve team performance and success
- Report and analyse all digital metrics and develop tactical strategies as required
Brand Communications
- Commercialization of the overall global PR/Influencer strategy to enhance brand awareness and presence in the market
- Leading the Consumer Facing Brand activation strategies in all bricks and mortar channels for Triumph and Sloggi. This includes all branding execution, VM solutions and in store activations.
- Development and implementation of Marketing toolkits to all wholesale accounts, seeking buy in and activations in each season launch
- Develop and roll-out brand activation guidelines, support tools, education for the sales force and bra stylists across AU and NZ
- Identify strategic partners for Triumph to partner with and develop brand activations plans
- Report and analyse all PR/Influencer metrics and highlight key angles for media uptake
- Provide the Business Directors with insights and learnings from campaign activity and recommendations to impact growth
Trade Marketing
- Oversee Marketing elements of the new B2B ordering system
- Working closely with Sales on the development of their B2B CRM program
- Development and delivery of Seasonal Sell-in workshop for partners across key accounts and independents for AW and SS
Product Marketing
- Working closely with the Assortment team, oversee the development of all consumer facing product copy and packaging (local developments)
- Development of product marketing support tools, including product catalogue (NCB), look books and other printed materials requirements
- Overseeing the e-commerce and campaign photography shoot for local ranges ensuring global brand alignment and creative execution of ranges as defined
Event Management
- Key leader for event management across the business including PR events, media launches, twice yearly Sales & Marketing workshops and conferences, annual stakeholder commercial events for key wholesale accounts (ie. Fitting Festivals, Training Events, In-store activations)
Your ideal profile:
- 7+ years professional marketing experience
- Proven results in the digital world
- Understanding of SEO, SEM and web management tools
- Knowledge of CRM tools and email marketing platforms
- Strong understanding of digital marketing practices
- Good experience of social media engagement and best practice
- Experience in consumer segmentation analysis
- Outstanding communication & interpersonal skills
- Ability to lead and develop a team
- Strong analytical and commercial acumen
- Ability to work under pressure
- A degree in marketing, communications or advertising is essential
- High level of passion and energy to motivate and inspire the immediate team and wider business
- Strong organizational and planning skills with a drive to succeed and deliver on time and on budget
- Good communicator up, down and across the stakeholder chain
You will never walk alone
As a family owned business with more than 135 years of experience, Triumph embraces diversity throughout our global organization. Currently, our offices are present in over 40 countries across Europe and Asia having many international teams collaborate together every day. Guiding our corporate behaviors are respect and value for our employees, but also Collaboration as one of our key Corporate Competencies, being a core part of our every day working environment.
Make a Difference, together
The future belongs to our children. At Triumph, we want to be proud of our commitment to building a sustainable society and protecting the environment, and we work everyday to ensure our products are manufactured in an sustainable way. This is our vision: We want to be a company that is characterized by responsible leadership and consideration for future generations and that cares for the legacy that we leave behind to our children.
Putting People at the center
At Triumph we are committed to our employees, they represent the foundation for our success. This means that as a company, we are driven to offer great career opportunities in a dynamic fast-paced organization. Our HR function across the globe strives to support our employees in their development, through our Triumph Learning Academy
We continuously strive to recruit new talent, offering them one of the textile industry’s most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families. Our headquarters employs people from more than 30 nationalities and as a European company, we are present in many key markets in Europe, like Germany, Italy, France and growing in Eastern Europe. We are proud to have become one of the leading players in Asia very early on, in countries like Japan, China and Singapore, as well as being an employer that people aspire to work for. As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company’s workforce. In the last years, we have had a specific and successful drive to increase the number of women in management.
Triumph is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
If you are seeking a great opportunity to develop your career, please send us your CV in English by clicking on Apply.
