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Reporting to GM Product and Portfolio Management, the Head of Portfolio Management is responsible for designing and executing the customer engagement strategy to optimise the risk and returns of the cards portfolio. The role will be responsible for designing, managing, monitoring and optimising the direct portfolio stimulation and growth campaigns for credit card products to drive spend, receivables and customer engagement growth. About the role.
Create Portfolio Management strategies to maximise portfolio growth across all customer contact and communication points
Design, execute and monitor always-on customer management programs including:Early months of book/OnboardingOngoing customer engagement to grow spend and build balance
Re-activation of dormant customers
Proactive and reactive retention
Create and manage data analytics and financial modelling to target customers using personalisation methodologies
Partner with Marketing and Technology to translate customer management programs into marketing execution plans
Undertake a value driven approach to monitor program performance at a campaign and offer level and make necessary adjustments via a robust test and learn approach
Effectively use customer research, data and insights for customer segmentation, building propensity models and other targeting strategies.Assist Marketing team to deploy Segmentation and Propensity models across campaigns and offer execution
Track key portfolio metrics to measure the success of program through creation and management of customer engagement performance dashboard
Partner with Credit Risk to strengthen control strategies, enhancements in credit policy, optimise credit line assignment rules, etc.Partner with Technology and Customer Service to build and deliver an integrated and omni-channel customer engagement program
Drive new initiatives to automate processes and operations, enhance functions to improve overall efficiency and effectiveness of the customer engagement program
About you:Over 8-10 years working experience in banking and financial industry in Credit Cards Lending or Personal Instalment Lending business
Previous experience in developing and managing customer engagement programs across credit cards is highly desirable
Strong financial acumen and a deep understanding of customer drivers, behaviours and credit cards P&LGood understanding of credit card receivables, marketing and risk management platforms
Strong business acumen and project management skills
Highly analytical with strong numeric sense
Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements
Ability to work unsupervised and adjust priorities quickly as circumstances dictate
Demonstrated problem-solving and decision-making skills
Ability to work in a team-oriented environment
Sometimes the best candidates don’t have 100% of what is listed above, but if you have most and are confident you’d be a good fit, we’d love to hear from you!Sound like you??That's a good sign! In return for your energy and ideas,…
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