AddressJob details
Position status Fixed Term Temporary Position type Flexible full-time Occupational group Marketing, PR & Communication Classification AO8 Workplace Location Brisbane Inner City Job ad reference QLD/TIQ551910 Closing date 28-Mar-2024 Yearly salary Fortnightly salary Total remuneration Salary Other Job duration Full time until December 2025 Contact person Olivia Ientile Contact details 0499 938 302
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About the business unit
The Strategy, Engagement and Communication (SEC) Division develops and implements engagement and communication strategies that position TIQ as the Australia's premier state trade and investment agency and Queensland's trusted international advisor for global affairs. SEC leads communication and media, marketing and creative, events and engagement and strategy and performance functions that contribute to increasing the awareness and profile of TIQ's services, clients and programs.
Your contribution (key responsibilities and accountabilities)
To be successful in this role you will:
- Support the Director, Marketing and Creative in the development, stakeholder engagement and implementation phases of Queensland's global business brand.
- Champion brand Queensland and be a custodian of the global business, Trade and Investment Queensland, Study Queensland, Migration Queensland and associated sub and program brands.
- Oversee and ensure effective implementation of brand strategies and assets across TIQs global network, cross agency partners and extensive partnerships and memberships.
Data and insights
- Lead, develop and maintain annual brand measurement initiatives to evaluate and enhance the performance of TIQ to support our ambition of becoming a leading global agency.
- Lead the development and delivery of client focused research projects that provide insights and data to improve decision making and unlock new opportunities.
- Manage and co-ordinate regular reporting in relation to TIQ's digital assets including website, social channels, marketing tools and CRM systems to uncover opportunities for improved performance. Work across the agency and with contractors and suppliers to implement strategic and innovative solutions.
Client Experience
- Lead Trade and Investment Queensland's digital transformation, managing the delivery of key projects across website, marketing cloud and digitally led sales and service tools.
- Lead, develop and implement client lifecycle management strategies and initiatives to attract and nurture new export and investment clients to contribute to key performance outcomes.
- Work collaboratively with the Events, Communications, Information technology, Study Queensland, Migration Queensland, International and Queensland operations teams to leverage digital tools that deliver quality client experiences in an effective and efficient manner.
- Manage the contracts, subscriptions and service providers responsible for delivering and maintaining TIQs digital tools and assets.
- Oversee the content, design and performance of the TIQ website ensuring it complies with current Web Content Accessibility Guidelines (WCAG) 2.1 and best practice user experience.
How to apply
If you think this role is for you, you can submit your application via www.smartjobs.qld.gov.au. Make sure you include the following:
- A current resume, with the names and contact details of two (2) referees with a thorough knowledge of your competencies for this role. One of whom should be your current or immediate past supervisor.
- A cover letter (maximum 2 pages) telling us why you are interested in this role. This is your opportunity to tell us about your experience, what makes you the best person for the role and how you meet the key capabilities for the role (please do not restate your resume)
- APPLICANTS ARE REQUESTED TO
