AddressJob Title: Marketing Analyst ( Power BI / GA / ATL Campaigns )
Marketing Analyst ( Power BI / GA / ATL Campaigns ) is required to join a scaling Fintech who are looking to strengthen their digital marketing offering with an experienced Analyst who can bridge the gap between technical and marketing.
This is an initial 3-6 month contract based in Australia (with a preference for Sydney).
Responsibilities:
- Utilize data analysis tools such as PowerBI, Amplitude, Google Analytics, Interactions Studio, Datadog, Launch Darkly, and Looker Studio to extract actionable insights from marketing campaigns.
- Monitor and analyze above-the-line (ATL) campaigns and digital marketing efforts, identifying opportunities for optimization and improvement.
- Act as a bridge between technical teams and the marketing department, ensuring seamless communication and collaboration.
- Employ SQL and Excel proficiency to manipulate and analyze data sets effectively.
- Utilize Google and Facebook attribution models to assess campaign performance and ROI.
- Develop comprehensive reports and dashboards to track key marketing metrics and KPIs.
Requirements:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Proven experience in a marketing analytics role, preferably within a fast-paced industry.
- Proficiency in data visualization and analysis tools such as PowerBI, Amplitude, GA, Interactions Studio, Datadog, Launch Darkly, and Looker Studio.
- Strong analytical skills with the ability to translate complex data sets into actionable insights.
- Experience with SQL and Excel for data manipulation and analysis.
- Familiarity with Google and Facebook attribution models and campaign performance metrics.
- Excellent communication skills with the ability to effectively convey technical information to non-technical stakeholders.
If you're a data-driven marketer with a passion for leveraging insights to drive business growth, we want to hear from you!
Please only apply if you have full working rights and are based in Australia.
******@talentinsights.com.au
Keywords: SQL / ATL / Marketing Campaigns / Power BI / Google Analytics / Datadog / Looker Studio / Amplitude / Launch Darkly
