Job DescriptionAs the Marketing and
Content Coordinator, you contribute to added customer value, a strong brand and increased sales by supporting the Marketing and Content function.You are also responsible for managing and supporting the local social media channels, local area marketing, activations and general marketing tasks.You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.
QualificationsKey responsibilities:- Based on global guidelines and brand tone of voice, proofread all translated and SEO related copy and make necessary adjustments to secure a relevant message for customers in the local market
- Be fully immersed in the local daily customer communications plan and stay informed in detail about the latest global channel strategies, brand identity, tone of voice, playbooks, formats and templates
- Publish global and local content on local social pages (Facebook) aligning with local and global content.
- Point of contact for Customer Service and PR in case of negative customer engagement in social media and crisis handling. Involve relevant stakeholders to take actions accordingly.
- Create, write copy for internal communications related to store information, shop info, local customer communication needs etc.
- Key point of contact for local area Marketing And key external partners
- Execution of local marketing events and in store activations
- Set follow up KPIs and goals for organic social content
- Conduct analysis on how the organic social content performs and suggest recommendations or changes to organic content
- Reporting and follow up on all projects
QualificationsTo be successful as the Marketing and
Content Coordinator, you would have an excellent understanding of the marketing discipline and social media, including handling many copy workstreams, daily publishing and execution of digital content.You have worked in retail or creative agencies with creation of marketing content for digital channels. In addition, we believe you have strong customer centric and commercial focus and are insight and data driven, with proven ability to drive results and work towards goals.
What you need to succeed:- Marketing or communications degree/relevant qualifications - if not, at least 3 years of experience in copy and social content roles in agency or client side
- Interest in fashion and awareness of current trends both within the fashion industry and across social media, with good analytical ability
- Good understanding of marketing content and digital channels
- Experience in executing events and activations
- Have proofreading experience as well as social experience from fashion retail and/or creative agency
- Team player and ability to coordinate many stakeholders and teams
- Structured, organized and efficient
Additional Information
Additional InformationThis is a full-time role, reporting to the Content Production Lead. Due to data policies, we only accept applications through the career page. Full working rights for Australia are required.
BenefitsWe offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound.In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.Inclusion & DiversityH&M is a part of H&M Group. At H&M Group, we're determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company DescriptionH&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.
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