Marketing and Social Media Coordinator

• Work for a big-hearted charity that makes a difference in the lives of people facing breast cancer in WA
• Join our dedicated Marketing team at Breast Cancer Care WA and play a pivotal role in supporting our mission to become Western Australia’s leading Breast Cancer Support Service.
• Spearhead our Social Media presence and PR efforts, driving engagement and awareness about breast cancer and our vital services.
• Part time (30hrs)

About the organisation

Breast Cancer Care WA (BCCWA) is a WA charity funded entirely through donations and fundraising in the community. We provide personalised services such as specialist breast care nursing, counselling, and practical and financial support to anyone diagnosed with breast cancer in WA, for as long as they need it – free of charge. 

About the role

Do you have a passion for all things social? Do you enjoy working collaboratively to create engaging and meaningful content? Would you like to use your skills and experience to make a difference in your community?

As a valued member of the Marketing team at Breast Cancer Care WA, the Marketing and Social Media Coordinator plays a crucial role in supporting our mission to become everyone in Western Australia’s Breast Cancer Support Service, by developing and implementing effective Social Media and PR strategies and providing support to the wider marketing team.  The successful candidate will be responsible for promoting our organisation, increasing engagement, and raising awareness about breast cancer and our services.

Key Responsibilities:

Social Media Management:

• Develop, execute, and manage Social Media strategies across multiple platforms.
• Create compelling content to inspire and inform our community.
• Foster connections and positive dialogue online.
• Use insights and analysis to continuously enhance our digital presence.
• Collaborate closely with our team to weave Social Media seamlessly into broader campaigns.
• Stay attuned to the latest trends to keep our messaging fresh and relatable.

PR and Media Relations:

• Cultivate relationships with media outlets and influencers to amplify our message.
• Share our stories through impactful press releases and interviews.
• Keep a watchful eye on media coverage and lend a hand during challenging times.

Marketing Support:

• Assist in shaping and executing meaningful marketing campaigns.
• Ensure our materials reflect our mission with warmth and authenticity.
• Support fundraising endeavors with creativity and enthusiasm.
• Share our journey through newsletters, emails, and press releases.

Benefits and perks

• Rare opportunity to work with passionate, like-minded people who enjoy being a part of an organisation that makes a difference within the WA community
• An inclusive culture of dedicated, passionate and professional team members
• Close to public transport
• Free onsite parking
• $15,900 (tax free) salary packaging

Essential

• Proven experience in Social Media management, digital marketing, and public relations. 
• Strong written and verbal communication skills. 
• Proficiency in Social Media analytics tools, content creation software, and media relations. 
• Ability to quickly adapt to changing trends, tools, and platforms in the digital landscape. 
• Ability to craft compelling press releases, articles, Social Media posts and other various written content 
• Proven ability to handle PR crises and navigate sensitive situations on behalf of the organisation. 
• A network of media contacts and the ability to build and maintain relationship with journalists and influencers is desirable 
• Ability to work independently and collaboratively in a team. 
• Passion for BCCWA’s mission and values of the breast cancer not-for-profit sector. 
• Excellent organizational skills and attention to detail. 
• Effective interpersonal skills to collaborate with internal teams, subject matter experts, and external stakeholders.

To apply for this role, email ***********@breastcancer.org.au with your resume and a covering letter specifically addressing your experience and/or skills relevant to this role.
Applications close 17 March 2024

When submitting your application, please address the following questions:

• What excites you about this role and about working with Breast Cancer Care WA?
• What challenges do you foresee in a role like this and how would you overcome them?
• What do you believe are the most important skills and qualities in a successful Individual Giving Coordinator? How have/how will you demonstrate these?
• What are your salary expectations?