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Do you have a passion for Marketing Automation and experience in crafting effective conversion programs that deliver results? We're seeking a skilledMarketing Automation and Conversion Consultant to play a key role in transforming future student experiences at Curtin University.
In this role, you will lead a high-performing team in executing University Marketing’s vision to drive conversion from acquisition through to admission through developing, implementing and managing personalised engagement and nurture programs, leveraging your deep understanding of channels, data-driven insights, and industry best practices.
You will be our in-house expert in driving the continuous optimisation and management of our Marketing Automation platform, Marketo, where your technical expertise will successfully develop and oversee a comprehensive roadmap of platform enhancements to support a leading future student experience.
This role will also be responsible for database management, ensuring data integrity and strict compliance with privacy requirements. If you have experience in this area, we are keen to hear from you!
To be successful, you will have:
- Extensive experience in Marketing Automation, CRM management, and/or digital marketing.
- Strong project management and coordination experience, with the ability to effectively lead a team to achieve exceptional results.
- Experience managing diverse stakeholder relationships to ensure the delivery of efficient and effective project outcomes.
- A strategic mindset with the ability to identify opportunities and develop creative or technical solutions to meet audience and university objectives.
- Demonstrated understanding of customer journeys, lead-generation, nurture, and Conversion principles.
- Demonstrated technical proficiency and in-depth knowledge of Marketo, or a similar Marketing Automation platform.
- Strong analytical skills and the ability to translate data into actionable insights.
You can look forward to playing a pivotal role in providing compelling content and engagement opportunities to prospective students to elect Curtin as their university of choice. You will continue to foster strong relationships to ensure prospective students receive exceptional support and guidance throughout the entirety of their acquisition to admission user journey. Join our dynamic and high performing team to make a significant impact on shaping the educational journey of future students!
Please note you will require current work rights in Australia that match the tenure of this role.
To learn more about this opportunity, please contact Becky Dunn, Marketing Engagement Manager at ************@curtin.edu.au.
About us
Marketing Operations and Engagement
The vibrant and highly adaptable Marketing Operations and Engagement Team aim to improve future student engagement through Curtin’s outreach and nurture programs to support future students throughout their application journey. This exceptional team of talented professionals are dedicated to fostering an inclusive and diverse environment and are always willing to offer support where needed. The team are also well known for their incredible delivery of student recruitment events including Open Day for both Bentley and Kalgoorlie campuses, the Undergrad Expo, information evenings, webinars and much more.
Curtin University
We are an energetic, dedicated team of academics and professionals working together to provide global solutions through quality graduates and innovative research. Curtin is a welcoming space where integrity, respect for one another, courage, excellence, and impact are essential to everyday life. Situated on Whadjuk Nyungar Country, our vibrant campus includes an art gallery, gym, childcare and medical centre, and endless food options including a supermarket.
We encourage applications from Aboriginal and Torres Strait Islander people, people of diverse gender, sex and sexuality, people with disability and people from culturally and linguistically diverse backgrounds.
For more information about our university, please visit www.curtin.edu.au
Join us!
Please provide a cover letter, and your CV to allow us to assess your suitability for this role.
To view a copy of the Position Description, please copy and paste the following link into your web browser.
http://tinyurl.com/59h5vw4u
Applications close: 11:15AM AWST Thursday 14 March 2024
Applicants should note that prior to appointment, any offer of employment is subject to completion of National Police Records checks, and background, integrity, and reference checks to Curtin’s satisfaction. At Curtin, we are committed to being a Child Safe organisation and this position may also require you to have a current Working with Children Check.
If you have any queries in relation to this application process, please contact our careers team on 08 9266 90***(option 3,1).
Please note we are not accepting applications from recruitment agencies at this time.
